Johnnie Walker
Company Info
Parent Company:
Diageo
In the News
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Johnnie Walker collaborates with Holt on lux pop up
Johnnie Walker is exploring the Après Ski “Blue Hour” to launch its latest and continue to lean into luxury. The ...
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AWNY 2024: The implications of AI on ROI and brand narratives
Joshua Nafman, left, and Mark Zagorski On Tuesday, the Nobel Physics Prize was awarded to artificial intelligence pioneers Geoffrey Hinton from ...
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What keeps Nadia Niccoli up at night?
The marketer shares how her team is building cultural capital around Diageo Canada's brands.
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CASSIES Silver: Johnnie Walker’s gentleman’s wager
The Scotch brand defines luxury as experience, with a little help from Jude Law.
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Teach me to drink
Beverage brands are getting consumers to sip from the fountain of knowledge.
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Jude Law and Giancarlo Giannini’s high-seas wager
Anomaly's ECD Dave Douglass shares the tale behind the short film for Johnnie Walker Blue Label.
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Next Big Things: Unique experiences
When it comes to content, brands are now making sure programs are more 360° and intricately – physically – tied to the brand.
