In the News
Leo Burnett tops Creative Report Card
The agency swept the 2017 rankings, including a new category added this year for planners.
CRC 2017: MTV hands over the design reins
Jam3 designed a campaign for the U.S. brand that allowed fans to show off their creativity.
What had SXSW buzzing this year?
Why VR and Snapchat were on everyone's minds during the annual innovation conference.
The fight for specialty channel survival
Starting next year, Canadians will pick, pay and determine the fate of Canada's slew of specialty channels.
Online video grows up
Is it time advertisers got over their misconceptions about working with digital video creators?
Pretty creepy promos
Check out the shows that upped the freaky factor to build buzz.
Bits from BCON
From Red Bull's subtle doc to the pros and cons of branded content with talent, here are some takeaways from yesterday's BCON Expo.
Brand partner of the year: Bell Media turns sponsors into TV stars
With successful partnerships around The Amazing Race Canada and the MuchMusic Video Awards, as well as plenty of branded content with MTV, Bell is taking sponsorships by storm.
AToMiC Awards: Brands join the band
Sony and P&G go beyond sponsorships to stand-out content collaborations with bands.
AToMiC Awards finalists revealed
Leo Burnett and Ikea Canada take the most nods, with John St., Taxi, Tribal DDB and Zulu Alpha Kilo also earning multiple finalist mentions for the awards, which will be handed out May 23.
How TV's big network brands are connecting with today's consumers.
Degrassi takes transmedia to school
A new episode-based mobile app allows fans to interact with the show's characters.
The changing viewerscape
James Milward explores how TV consumption is changing and what it means for marketers.