Weston Bakeries
Company Info
The Work
Casa Mendosa revisits soap opera melodrama
Weston makes push to own tortilla category
D’Italiano chooses the bigger things in life
In the News
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Do Canadians still trust their grocery stores?
After allegations of bread price fixing, a survey shows existing relationships might help grocers ride out an ongoing scandal.
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2018 MOY: Breaking bread with Andrea Hunt
How the Weston marketer revitalized her brands and reversed declining perceptions of baked goods.
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Weston shakes up the bakery with Dave’s Killer Bread
The organic brand now has national distribution in Canada, with its marketing strategy playing on its edgier side.
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Country Harvest gives bread a pulse
The brand's latest product is part of its overall push to bring more life to the "under-romanced" category.
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Rethink named AOR for Wonder Bread
The agency won the account following a competitive pitch, the second announced by Weston Bakeries this month.
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Union named AOR for Country Harvest
The shop's first work for the Weston Bakeries bread brand will debut early next year.
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The Hive’s buzzy new hires
New business assignments from Unilever, Labatt and others has led to six new creatives coming to the agency.
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Connie Morrison breaks bread with skeptics
We're rolling out our Marketers of the Year this week. Check out how the Canada Bread SVP marketing and innovation turned around a category in decline.
