Sarah Thompson
Agencies 2025
List of Awards
2020
In the News
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Media Roundtable, Part 3: how the industry can thrive in the future
Industry leaders talk challenges they may face in five years.
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Media Roundtable, Part 2: forecasting mass audiences and the role of AI
Industry leaders discuss how media is evolving.
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Media Roundtable, Part 1: current spend trends
Industry leaders discuss which channels they're funneling marketing funds towards.
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Media giants and media buyers dive into the proliferation of ad tiers
The golden age of stream-vertising is coming to life across entertainment platforms.
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Media execs react to Bill C-18 agreement
Executives from IAB Canada, Dentsu and Cairns Oneil express cautious optimism about the deal reached between Google and the federal government.
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Meet the 2022 Strategy Awards co-chairs and live jury
The competition kicks off with four new categories and an April 11 early-bird deadline.
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How advertisers will plan around climate disruptions
From threatening Sunday afternoon football to creating a premium for weather content, experts say global warming will transform media planning as we know it.
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Are brands ready for a gender-fluid future?
As gender continues to evolve, strategy looks at who is evolving with it, from targeting to advertising to retail experiences.
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Canadian TV networks dive into streaming waters
How Canadian media companies are establishing their streaming brands to compete with Netflix and Amazon.
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How to future-proof your performance marketing
Why effectively driving a consumer action online is going to mean having a less rigid approach.
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Changes come to Cossette’s strategy department
The agency promotes a new VP of strategy as CSO Jason Chaney prepares to go client-side at Koho.
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Cossette adds to strategy strength
Four recent additions look to diversify the department's expertise and better inform the creative product.
