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Cossette, Rethink big winners at AToMiC 2017

Several high-impact cause campaigns were among those that dominated last night’s awards.

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AToMiC 2017: Beyond tears and victimhood

Cause campaigns choose empowerment over sentimentality, and win big at AToMiC.

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AToMiC 2017: Messing with media

Scotts Miracle-Gro, Duracell and the Canadian Safe School Network took dramatic steps to earn your attention.

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AToMiC 2017: High and low experiences

From green lawns to frozen rooftops, these brands pulled off winning stunts.

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AToMiC 2017: Brand integrations that work both ways

Universal Studios and the Salvation Army each found winning partnerships to push their messages.

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AToMiC 2017: Selling products with new products

WD-40 and Doritos designed new merchandise for holiday contexts.

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AToMiC 2017: Reinventing the fundraising toolkit

COSTI Immigrant Services and World Vision create products that carry their messages.

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AToMiC 2017: Knowing your brand DNA

Huggies and Honey Nut Cheerios go back to basics with hugs and bees.

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2016 AToMiC Awards winners revealed

Check out the disruptors, creators and shifters whose ideas took off.

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AToMiC Awards: 2016 jury

Meet the judges who chose the winning cases.

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AToMiC Awards: Getting personal on social

Converse, Smarties and the Canadian Safe School Network personalized their messages to get them shared.

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AToMiC Awards: In the moment

These cause campaigns demanded immediate action, and provided instant gratification to donors.

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AToMiC Awards: Cinematic ads with an emotional hook

Cineplex and CIBC brought moviegoers (and online viewers) to tears with their long-form branded content videos.

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AToMiC Awards: Grand gestures

In an era of big data and micro-targeting, there’s still room for bold stunts and big ideas.

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AToMiC Awards: Made you look

Through creative use of their environments, these OOH campaigns won eyeballs and hijacked mobile reach.