Cossette, Rethink big winners at AToMiC 2017
Several high-impact cause campaigns were among those that dominated last night’s awards.
AToMiC 2017: Beyond tears and victimhood
Cause campaigns choose empowerment over sentimentality, and win big at AToMiC.
AToMiC 2017: Messing with media
Scotts Miracle-Gro, Duracell and the Canadian Safe School Network took dramatic steps to earn your attention.
AToMiC 2017: High and low experiences
From green lawns to frozen rooftops, these brands pulled off winning stunts.
AToMiC 2017: Brand integrations that work both ways
Universal Studios and the Salvation Army each found winning partnerships to push their messages.
AToMiC 2017: Selling products with new products
WD-40 and Doritos designed new merchandise for holiday contexts.
AToMiC 2017: Reinventing the fundraising toolkit
COSTI Immigrant Services and World Vision create products that carry their messages.
AToMiC 2017: Knowing your brand DNA
Huggies and Honey Nut Cheerios go back to basics with hugs and bees.
2016 AToMiC Awards winners revealed
Check out the disruptors, creators and shifters whose ideas took off.
AToMiC Awards: 2016 jury
Meet the judges who chose the winning cases.
AToMiC Awards: Getting personal on social
Converse, Smarties and the Canadian Safe School Network personalized their messages to get them shared.
AToMiC Awards: In the moment
These cause campaigns demanded immediate action, and provided instant gratification to donors.
AToMiC Awards: Cinematic ads with an emotional hook
Cineplex and CIBC brought moviegoers (and online viewers) to tears with their long-form branded content videos.
AToMiC Awards: Grand gestures
In an era of big data and micro-targeting, there’s still room for bold stunts and big ideas.
AToMiC Awards: Made you look
Through creative use of their environments, these OOH campaigns won eyeballs and hijacked mobile reach.
