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2019 AToMiC Awards winners revealed

BBDO’s “Paralympic Network” took the Grand Prix in a year where branded content led to game-changing ideas.

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AToMiC 2019: Cannabis 101

Central Station and Cossette schooled Canadians on pot.

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AToMiC 2019: Old brands, new tricks

Grip Limited modernized the images of two very different brands, KFC and the Terry Fox Foundation.

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AToMiC 2019: Listening is believing

Check out award-winning work with a message from UpHouse and Union.

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AToMiC 2019: Fan-powered frenzy

BBDO’s Grand Prix-winning “Paralympic Network” was one of several campaigns that tapped into passions to mobilize movements.

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Let’s get integrated

These brands utilized all available touchpoints to get the word out about everything from beer glasses to figurines.

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Mobilizing Canadians

Using digital platforms to bring communities together for worthy causes.

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Riding the branded content wave

Handwritten notes, documentary series and old timey jingles give brands new ways to embrace storytelling.

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Media-jacking on the rise

How brands fought passivity by interrupting the regular flow of content on TV and in digital.

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Cause for design

How clever visual design helped three non-profits communicate their missions.

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Big (biometric) data

Facial recognition, eye tracking and infrared cameras gave these ads a much, much deeper connection to consumers.

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Rethinking social apps

How three brands delivered messages by tweaking the common approach to popular platforms.

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Bold and brazen hits the mark

How taking risks and pushing boundaries is taking cause marketing to new levels.

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Utility in small packaging

Brands made parchment paper, cardboard boxes and drink trays work a bit harder for extra engagement.

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Targeting tactics with a digital bent

Using new platforms helped these brands meet younger consumers where they already live.