2019 AToMiC Awards winners revealed
BBDO’s “Paralympic Network” took the Grand Prix in a year where branded content led to game-changing ideas.
AToMiC 2019: Cannabis 101
Central Station and Cossette schooled Canadians on pot.
AToMiC 2019: Old brands, new tricks
Grip Limited modernized the images of two very different brands, KFC and the Terry Fox Foundation.
AToMiC 2019: Listening is believing
Check out award-winning work with a message from UpHouse and Union.
AToMiC 2019: Fan-powered frenzy
BBDO’s Grand Prix-winning “Paralympic Network” was one of several campaigns that tapped into passions to mobilize movements.
Let’s get integrated
These brands utilized all available touchpoints to get the word out about everything from beer glasses to figurines.
Mobilizing Canadians
Using digital platforms to bring communities together for worthy causes.
Riding the branded content wave
Handwritten notes, documentary series and old timey jingles give brands new ways to embrace storytelling.
Media-jacking on the rise
How brands fought passivity by interrupting the regular flow of content on TV and in digital.
Cause for design
How clever visual design helped three non-profits communicate their missions.
Big (biometric) data
Facial recognition, eye tracking and infrared cameras gave these ads a much, much deeper connection to consumers.
Rethinking social apps
How three brands delivered messages by tweaking the common approach to popular platforms.
Bold and brazen hits the mark
How taking risks and pushing boundaries is taking cause marketing to new levels.
Utility in small packaging
Brands made parchment paper, cardboard boxes and drink trays work a bit harder for extra engagement.
Targeting tactics with a digital bent
Using new platforms helped these brands meet younger consumers where they already live.
