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AToMiC 2022: Diversity takes centre stage

From beer to bikes, mass market brands address DEI in big-spending campaigns.

The Lost Tapes of the 27 Club - PSGP

AToMiC 2022: Seizing a moment

Bold and brave programs that tackle taboo subjects and spark change.

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AToMiC 2022: The power of design thinking

Reimagining iconic manuals and symbolic flags to address the world’s most complicated issues.

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AToMiC 2022: Hacking a moment

How marketers and creatives collaborate and act at the speed of light to hack the cultural zeitgeist.

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AToMiC 2022: Phy-gital communities

Brands physically engage with consumers in a virtually distanced world.

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AToMiC 2021: Direct attention

AToMiC ideas that were tailored to get audiences to think, act or listen intently.

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AToMiC 2021: Quick off the mark

Drawing attention to the work that was first (or fast) to jump on a conversation or moment within the cultural sphere.

Project Understood

AToMiC 2021: Making tech accessible for all

An idea that transcended advertising by solving inequality issues for the sake of the greater good.

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AToMiC 2021: Design to the rescue

How one brand chartered unfamiliar territory with a familiar brand identity.

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AToMiC 2021: Culture Kings

Here is the work that fed into the cultural context and won over consumers with clever engagement plays.

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AToMiC 2019: Getting immersive

How biometrics and AR helped drive deeper engagement.

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AToMiC 2019: The reality of tech

FCB and Mosaic used technology with the aim of changing and saving lives.

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AToMiC 2019: The brand (content) bandwagon

Check out award-winning work from Lg2, Cossette, Rethink, DDB, Initiative, Zulu Alpha Kilo and Bensimon Byrne / Narrative / OneMethod

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AToMiC 2019: The art of design

Striking design work by Rethink, Cossette, Lg2, The Local Collective, Sid Lee, Grey Canada and Leo Burnett.

StopSucking

AToMiC 2019: Get out-of-home

Proof, J. Walter Thompson Canada and Rethink brought home awards for OOH creative.