Baby Proof Spotify Ads - Image 2

AToMiC 2021: Direct attention

AToMiC ideas that were tailored to get audiences to think, act or listen intently.

Patricia_Strategy Magazine

AToMiC 2021: Quick off the mark

Drawing attention to the work that was first (or fast) to jump on a conversation or moment within the cultural sphere.

Project Understood

AToMiC 2021: Making tech accessible for all

An idea that transcended advertising by solving inequality issues for the sake of the greater good.

Veryvell - Image 2

AToMiC 2021: Design to the rescue

How one brand chartered unfamiliar territory with a familiar brand identity.

Heinz on Film - Image 2

AToMiC 2021: Culture Kings

Here is the work that fed into the cultural context and won over consumers with clever engagement plays.

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AToMiC 2019: Getting immersive

How biometrics and AR helped drive deeper engagement.

fountain

AToMiC 2019: The reality of tech

FCB and Mosaic used technology with the aim of changing and saving lives.

skittles

AToMiC 2019: The brand (content) bandwagon

Check out award-winning work from Lg2, Cossette, Rethink, DDB, Initiative, Zulu Alpha Kilo and Bensimon Byrne / Narrative / OneMethod

Inside

AToMiC 2019: The art of design

Striking design work by Rethink, Cossette, Lg2, The Local Collective, Sid Lee, Grey Canada and Leo Burnett.

StopSucking

AToMiC 2019: Get out-of-home

Proof, J. Walter Thompson Canada and Rethink brought home awards for OOH creative.

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AToMiC 2019: Innovate to integrate

Cossette and Initiative found creative ways to get the word out about SickKids and Wendy’s.

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AToMiC 2019: When diversity and advertising collide

DDB, Zulu Alpha Kilo and FCB/Six create work that champions diversity in its many forms.

IKEA

AToMiC 2019: Sustainable shifts

Rethink and Havas thought up bold, socially-conscious campaigns for IKEA and Greenfield Natural Meat Co.

motrin

AToMiC 2019: Starting afresh with different insights

How brands old and new took bold approaches to securing consumer loyalty.

OhHenry

Creative confectionary brands

Anomaly and BBDO created AToMiC award-winning programs that targeted stoners and haters for Oh Henry! and Snickers.