Brunico Communications acquires Achilles Media
Strategy’s parent company has acquired the assets of Toronto-based Achilles, including the operating rights to the Banff World Media Festival.
Back to basics on data
FCB/Six president Andrea Cook on why looking back can help marketers avoid being overwhelmed.
The case against short-termism in creativity
Edelman Canada’s Lisa Kimmel on why ignoring the business case means putting creativity out of business.
Cannes 2016: Canada comes up short in final categories
While Canada was shut out of Film, Titanium and Integrated, the country’s Young Marketers go home with a Bronze.
Cannes 2016: Canada brings home wins in first Entertainment Lions
JWT, Jam3 and Canada Goose pick up Lions, while Beyonce’s “Formation” takes a Grand Prix in the Entertainment for Music Lions.
Cannes 2016: Why I’m thanking creativity
Young Lions juror Mark Childs on why the next gen should remind seasoned marketers to take risks and never settle.
Cannes 2016: Does copy testing kill – or create – great work?
JWT’s Brent Choi on the role of testing in award-winning Film campaigns.
Cannes 2016: Where are you, planners?
FCB Toronto’s Shelley Brown asks if we’re living with the myth that strategy and creative can be separated.
Cannes 2016: Why are we thanking creativity?
DDB Canada’s Lance Saunders questions whether the festival’s theme is just blind faith.
Cannes 2016: 19 shortlist spots for Canada
Drake is among those shortlisted in the first-ever Music category, Jam3 gets four in Entertainment and nine noms land in Film.
Cannes 2016: Jam3 wins Cyber Gold with MTV
Canadians picked up Lions in Creative Data and Media, but didn’t make the cut for Innovation or Mobile.
Cannes roundup 2016: What you need to know so far
Canada adds to its Lions tally, what makes Radio and Innovation winners, plus a note about our awards coverage.
Cannes 2016: Canada Goose, Leo, Grey and Critical Mass pick up Lions
Canada won in PR, Digital Craft and Design but was shut out of the Outdoor and Product Design categories.
Cannes 2016: New tech is not enough
Samsung Canada’s CMO Mark Childs on why just placing cool tech at the centre of a campaign doesn’t make it innovative.
Cannes 2016: Canada gets 20 more shortlist noms
The country gets nods in Creative Effectiveness, Creative Data, Cyber and Media.