Staff
Canada lands on three Craft, Brand Experience shortlists
Nine agencies make the cut on shortlists specifically geared toward craft and activation.
Canada lands on Design, Mobile, Radio and Outdoor shortlists
The country received 23 more Cannes Lion nominations Monday morning, but was shut out of Print & Publishing.
Banking on enterprise loyalty
Bond Brand Loyalty’s Sean Claessen on why marketers should step outside the norms of what programs traditionally offer.
Back page: VRetail
Lg2′s tech reversal gives the feeling of shopping, from home
The problem isn’t just how the ad industry treats women
It’s also how it makes money, writes The Garden’s Sarah Phillips, who looks at a tough issue ahead for Time’s Up Advertising.
Nestle goes big for Minis
The confectionery company uses some visual tricks to make little chocolates seem larger than life.
Cause marketing gets tangible
Selling things as a fundraiser is not exactly novel, so there needs to be a twist to draw attention to causes.
Build a trust strategy
TracyLocke’s Jason Dubroy on why marketers should re-evaluate how data is being gathered and used.
Pizza Hut introduces Hut Rewards
Data from the loyalty program will help the restaurant personalize its marketing campaigns.
Why you shouldn’t optimize video: column
Red Lion’s Matt Litzinger challenges some common truths about tailoring creative to digital platforms.
Get your Agency of the Year submissions ready
The deadline for agencies to submit their intent to enter the competition has been extended to May 25.
How to fix PR’s gender imbalance
NKPR’s Natasha Koifman offers steps to support women and end stereotypes about what they bring to the industry.
How to be a full-stack marketer
Course Compare’s Robert Furtado explains why expanding your skill set can fuel experimentation and growth.
Back page: Smoke this page
DentsuBos pays homage to Leo Burnett’s creative trailblazers.
Catching AI, before AI catches us
Cheil’s Matt Cammaert on why business leaders need to be mindful of the social and ethical impact of the emerging technology.
