Staff
Dr. Scholl’s steps towards more emotional platform
The Bayer brand aims for a more holistic brand image, not showing any of its products in a new two-minute spot.
Air Transat tests British expats for homesickness
The travel airline again goes undercover, this time to promote its European vacations.
Happy employees make happy customers
Telus’ chief envisioner Dan Pontefract details how improved corporate culture leads to better customer retention.
Who will take home an Agency of the Year prize?
The final list of AOY contenders is revealed, with the winners announced Nov. 1 at the awards gala.
A recap of Canada in Cannes
Eleven agencies return home with Lions in hand, having won 35 prizes across the festival’s 27 categories.
Cannes 2018: Advertising becomes sadvertising
Karen Howe on how the importance of creativity shone through as the ills of the world weighed on this year’s festival.
Cannes 2018: Canada’s final four Lions
FCB/Six, Cossette and Lg2 close the festival with Silver and Bronze medals in Film, Creative Effectiveness and Sustainable Goals.
Cannes 2018: Alexa, can you change the world?
Quiver’s Graham Budd reports from a hackathon that showed how creatively doing good can pay off with voice assistants.
Canada lands on three Craft, Brand Experience shortlists
Nine agencies make the cut on shortlists specifically geared toward craft and activation.
Canada lands on Design, Mobile, Radio and Outdoor shortlists
The country received 23 more Cannes Lion nominations Monday morning, but was shut out of Print & Publishing.
Banking on enterprise loyalty
Bond Brand Loyalty’s Sean Claessen on why marketers should step outside the norms of what programs traditionally offer.
Back page: VRetail
Lg2′s tech reversal gives the feeling of shopping, from home
The problem isn’t just how the ad industry treats women
It’s also how it makes money, writes The Garden’s Sarah Phillips, who looks at a tough issue ahead for Time’s Up Advertising.
Nestle goes big for Minis
The confectionery company uses some visual tricks to make little chocolates seem larger than life.
Cause marketing gets tangible
Selling things as a fundraiser is not exactly novel, so there needs to be a twist to draw attention to causes.
