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CASSIES Bronze: Koodo tackles phone bill shock

Camp Jefferson’s “Shock-Free Data” campaign helped launch a service that allows customers to put a pause on their data.

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CASSIES Bronze: Greenfield’s natural billboard

The sustainable meat company put its marketing where its mouth is in a campaign that turned an alfalfa field into an all-natural billboard.

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CASSIES Gold: Gaining cents with scents

Leo and P&G take a playful, premium approach to help Gain elevate itself from other detergents.

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CASSIES Silver: Stonemill takes it slow

A campaign by Mass Minority drove sales in a declining category by showing what makes European bread-making special..

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CASSIES Bronze: Fisherman’s Friend tackles first world problems

The no-nonsense “Suck It Up” campaign by Giants & Gentlemen took inspiration from the brand’s Original Extra Strong product.


So why should you care about blockchain?

BBDO’s Thomas Kenny and Zach Kula break down the marketing implications for the biggest buzzword in tech.


Back page: Cannes is changing

No Fixed Address predicts the next Cannes crowd in an evolving industry environment.


Broadcaster strategies behind mid-season TV

Many of the country’s major networks are sticking to “escapist” programming this winter to draw in viewers.


Strategy’s 2017 Nice List: Part 2

From meticulous films to stigma-busting campaigns, here’s another round of advertising worthy of year-end recognition.


Strategy’s 2017 Nice List: Part 1

Our editorial staff take a look at the creative work deserving of some extra recognition.

Failure crisis concept lost business career education opportunity

Six tips on how to be a semi-decent agency partner

Identifying a shared belief between a brand and its biggest believers is key, according to Rethink’s Aaron Starkman.


2017 Strategy Awards: The Starlight Foundation’s new clothes

Hospitalized kids wore their personalities with custom gowns made by Canadian designers.


2017 Strategy Awards: The ASC plays the role of a trickster

The team lured people to a fake investment seminar to raise awareness about investment fraud.


2017 Strategy Awards: Take Note pens a digital love story

The Toronto store reminded people of the power of notes through a handwritten tale of love.


2017 Strategy Awards: SickKids takes back the fight

The campaign showed SickKids as a “performance” brand, taking on the biggest challenges in child health.