Editorial

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Insights and influencers

Growth and client wins are great, but in this industry, it’s about the output, says strategy editor Emily Wexler.

Upfront

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Outward Bound’s journey to mass advertising

The wilderness education co goes for realism in its first TV spot by Grip.

Hudson's Bay Company History Foundation Celebrates Canada –The Country of Adventurers – With Inspiring New Television Narratives

HBC gets adventurous

The retailer’s History Foundation is bringing stories from the past into the future with its first-ever TV campaign.

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Kijiji puts the pedal to the floor

The website enlists some Canadian rappers for a new campaign, as it pushes its auto selection.

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Scotiabank’s factory focus

The bank launches a Toronto tech hub to stay on the cutting edge in an increasingly digital category.

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Hot and cold trends of 2015

From branded texting to gluten, we asked industry insiders to weigh in on where some trends are headed.

Forum

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The future of advertising is non-linear

Publicis’ Max Valiquette and Jon Crowley on the trends shaping how we connect with brands.

Back Page

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Back page: Agency of the Year emojis

Thought the recent middle finger addition was exciting? Check out our AOY-specific selection.

Features

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Rejuvenating Reitmans

How the mid-priced retailer is staying in the game by asking a new generation to reconsider the brand.

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Female empowerment (finally) comes of age

Brands move from tear-jerker creative to sassier ads that celebrate ditching insecurities.

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Campbell takes soup into the new age

In its 85th year, the CPG co is rolling out new products and targeting a younger crowd, but will millennials warm to it?

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Dominic Mercuri’s new direction

As he prepares for retirement, we ask the TD CMO to reflect on the changing banking landscape.

Agencies of the Year

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MAOY Bronze: Jungle Media’s nimble advantage

The scrappy young agency’s flexible approach helps it land a Bronze this year.

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MAOY Silver: Starcom’s silver lining

With a new president at the top, the agency picked up a handful of new clients and continues to focus on content and data.

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MAOY Gold: Touché!’s walk-on win

The agency had a banner year, increasing revenue, bringing on new clients and now winning Gold.

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DAOY Bronze: Rethink’s crafty ideas

How the agency is helping clients future-proof their marketing in an increasingly digital era.

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DAOY Silver: Grip redefines branded content

The agency has a knack for creating new products for brands, and using digital to talk about it.

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DAOY Gold: DDB/Tribal Worldwide takes Gold for the team

The agency’s collaborative approach has helped it nab the digital Gold this year.

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PR AOY Bronze: Media Profile’s winning partnership strategy

The Toronto-based agency is all about cultivating relationships, as it also beefs up its media buying and planning expertise.

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PR AOY Silver: Citizen Relations’ adaptation

The agency dives deeper into data, and changes with the times as the definition of PR evolves.

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PR AOY Gold: MSLGroup gains influence

The agency leverages its relationships with its Publicis sister agencies, and rallies influencers to create a recipe for success.

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AOY Bronze: Taxi bounces back

Losing a big account didn’t stop this agency, as it continued to bring on new clients and produce stand-out work.

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AOY Silver: J. Walter Thompson perfects the art of collaboration

The agency’s evolution in the last few years has led to its first-ever AOY trophy.

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Campaign of the Year: SickKids’ Better Tomorrows

J. Walter Thompson’s work that showed a day in the lives of hospital patients was the top-scored campaign by the AOY judges.

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AOY Gold: Leo Burnett’s winning vision

After a huge year on the awards circuit (including an Emmy), the agency wins its second consecutive Agency of the Year Gold.

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Media Director of the Year: Vision7′s Joseph Leon

The self-proclaimed “data nerd” was chosen by the MAOY judges for the honour this year.

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AOY jury

Check out the marketers and agency execs who made up this year’s judging panel.

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DAOY jury

Check out this year’s Digital judging panel.

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MAOY jury

Here are the media industry experts and marketers who judged this year’s competition.

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PR AOY jury

Check out this year’s PR judging panel.

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AOY: Process & Shortlists

Check out the shortlists for Digital, Media, PR and Agency of the Year, and how the winners were determined.

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Agency of the Year 2015

Read all the stories about this year’s creative, digital, PR and media winners, as well as Campaign and Media Director of the Year.

Publisher's Note

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Cheers to not succumbing

Publisher Mary Maddever on the importance of building cultures that frown on mediocrity.

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