Articles Tagged ‘Chris Hirsch’

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Creatives’ insights: The brutal honesty behind ‘Give-a-Care’

Lg2′s Chris Hirsch on what drove the project beyond the initial ask.

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NABS’ inside baseball campaign

The organization introduces a new outlet for creatives.

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Culture beyond the beer cart

Lg2′s Chris Hirsch and Nellie Kim opine on why beer and birthday cake isn’t good enough.

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Zag Bank breaks out with a song

The new direct banking entrant has teamed up with Lg2 to get consumers to literally help build its marketing.

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Nike and Adidas go local

A look at the brands’ down-to-earth running initiatives that skip dialing up the adrenaline.

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Nike gets Toronto women moving

The brand’s cheeky new OOH campaign has Toronto-specific messaging geared toward the city’s women.

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Gifts for the marketer who has everything

Your gift guide, complete with drones and sleep machines, from Lg2′s Chris Hirsch and Nellie Kim.

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Throwback Thursday: the news of the year

We check out the biggest headlines, moves, account shifts and brand stories from the past 12 months.

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DAOY Gold (tie): Think like an agency, act like Lg2

How independence and a desire to instill brand equity in the hearts and minds of consumers has rewarded this national shop.

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Sizzling and fizzling trends

Hipsters were out before they were cool? What marcom trends are on the cusp of breaking, and which ones are on the outs?

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Now hiring…for tomorrow

Are you hiring right? Or are you hiring for right now? Lg2′s Chris Hirsch and Nellie Kim on staffing for the future.

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Throwback Thursday: strategy in 2005

For our 25th anniversary, we’re travelling through time. In ’05, mobile was a big (and we mean big) deal.

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John St. hires new CD

Taxi CD Niall Kelly will join the Toronto shop in October to lead a roster of clients.

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Mad money: Advertising trends we’d put our money on

Lg2′s Nellie Kim and Chris Hirsch play the advertising stock market, with buy/sell/hold advice on robots, big data and more.

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John St. reveals new management team

The agency’s head partners are promoting a new group, including Jason Last, to handle day-to-day operations.