Articles Tagged ‘Chris Hirsch’

LG2 Agency photo

AOY + Design Bronze: Lg2 is in its Elements

The agency takes to rebranding, formalizing its internal innovation process and preserving company culture.


Creatives’ insights: The brutal honesty behind ‘Give-a-Care’

Lg2′s Chris Hirsch on what drove the project beyond the initial ask.


NABS’ inside baseball campaign

The organization introduces a new outlet for creatives.


Culture beyond the beer cart

Lg2′s Chris Hirsch and Nellie Kim opine on why beer and birthday cake isn’t good enough.


Zag Bank breaks out with a song

The new direct banking entrant has teamed up with Lg2 to get consumers to literally help build its marketing.


Nike and Adidas go local

A look at the brands’ down-to-earth running initiatives that skip dialing up the adrenaline.


Nike gets Toronto women moving

The brand’s cheeky new OOH campaign has Toronto-specific messaging geared toward the city’s women.


Gifts for the marketer who has everything

Your gift guide, complete with drones and sleep machines, from Lg2′s Chris Hirsch and Nellie Kim.


Throwback Thursday: the news of the year

We check out the biggest headlines, moves, account shifts and brand stories from the past 12 months.


DAOY Gold (tie): Think like an agency, act like Lg2

How independence and a desire to instill brand equity in the hearts and minds of consumers has rewarded this national shop.


Sizzling and fizzling trends

Hipsters were out before they were cool? What marcom trends are on the cusp of breaking, and which ones are on the outs?


Now hiring…for tomorrow

Are you hiring right? Or are you hiring for right now? Lg2′s Chris Hirsch and Nellie Kim on staffing for the future.


Throwback Thursday: strategy in 2005

For our 25th anniversary, we’re travelling through time. In ’05, mobile was a big (and we mean big) deal.


John St. hires new CD

Taxi CD Niall Kelly will join the Toronto shop in October to lead a roster of clients.


Mad money: Advertising trends we’d put our money on

Lg2′s Nellie Kim and Chris Hirsch play the advertising stock market, with buy/sell/hold advice on robots, big data and more.