Articles Tagged ‘General Mills Canada’

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The diversity dilemma in the #MeToo era

Seven leaders from across the marketing industry discuss the importance of fostering an inclusive organization.

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Nature Valley reveals what you can’t ask your voice assistant

The granola bar company once again encourages families to get outside, with a greater emphasis on social media.

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General Mills runs character-themed sock promotion

A national in-store program leverages popular mascots from the CPG co’s biggest cereal brands.

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The nature of change for c-suite marketers

Part three of strategy’s CMO discussion on generalists vs. specialists and the speed of innovation.

MES RoundTable 1

Imperfect tech and learning how to give-and-take

As we prep for the C-Suite Summit, we ask what’s now and what’s next for General Mills, SickKids and Koho’s marketing heads.

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Cheerios builds a wall of cheer

The cereal continues its long-time support of the Olympics with a minor (but clever) packaging redesign.

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Nature Valley simplifies the great outdoors

A new campaign capitalizes on the insight that it’s not just technology keeping kids and families from enjoying nature.

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Marketing Awards: The winners

The full roster of Gold, Silver, Bronze and Best of Show honourees from the 2017 Marketing Awards.

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Cossette wins big at 2017 Marketing Awards

“VS” and “Bring Back the Bees” take top honours, with Lg2, Sid Lee, Leo Burnett and Rethink also winning Gold.

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Lucky Charms continues its millennial strategy

A St. Patrick’s Day Snapchat execution builds on the insights around the demo’s values and consumption habits.

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General Mills brings back ‘Bring Back the Bees’

The campaign evolves with a particular emphasis on educating kids in an attempt to replicate last year’s success.

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Cossette is the best at CMA Awards

The shop took top honours, while Leo Burnett’s Judy John became the first agency exec to win Marketer of the Year.

Baking

Not your mom’s baking contest

General Mills launches its first Canadian competition under Pillsbury and Betty Crocker, inspired by trends on social media.

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Pillsbury launches a couch-worthy product

The General Mills brand brings a more snackable version of its popular Pizza Pops to market, targeting gen Z.

Cheerios

Honey Nut Cheerios makes multicultural buzz

The brand launches its first big push targeting South Asian Canadians with a health-oriented focus.