TikTok
Company Info
The Work
Greenfield jumps on TikTok trend to make bacon rain
Dominos is out to expose competitors’ secrets
KD spoofs TikTok trends to appeal to “Zillennials”
O.B. wants to reach Gen Z with educational campaign
In the News
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Publicis Toronto launches safety app for women
According to a 2019 study by Statistics Canada, 92% of women take conscious precautions to stay safe in public, while ...
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How the TikTok drama in the U.S. might be good for Canadian advertisers
The weekend was a bit of a rollercoaster ride for TikTok when users in the U.S. lost access to the ...
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White Space: Meaningful tattoos cover surgical scars
By Ty Burke This story was originally published in the Fall 24 issue of strategy magazine. Denise O’Connell has a scar on ...
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AWNY 2024: What brands can take from the U.S. presidential election
From left to right: Brooks Miller, Jeremy Thompson, Kahlil Greene and Gabe Gomez Brands should steal a page from the Kamala ...
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How TikTok’s winning formula drives business results
Designed to entertain and built to perform, TikTok can boost conversion on and off the platform for advertisers.
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Voluntarily childfree, happy and rich(ish)
While "DINKS" may have more money than other cohorts, understanding their motivations is key for marketers.
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Social media shifts to look out for
What brands can anticipate in order to put their best foot forward and stay ahead of the game.
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Are you for real?
In the Winter issue of strategy, editor Jennifer Horn shares how picture-perfect lifestyles are out and raw conversations are in.
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Content creators take control of their brands
Some influencers are becoming more selective when it comes to brand affiliation.
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Industry experts dissect Walmart’s RomCommerce
Was the retailing giant's first-of-its-kind wholly shoppable show a good or bad idea?
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Self-sampling on trial
Is there a future for this unique technology amid a rise in more contactless innovations?
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More than half of global marketers are optimistic
WARC finds that increased budgets and brand investments are leading professionals to expect business to be better in 2024.
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Three factors that guide Gen Z’s spending habits
Digital and social motivations are just as important as sustainability.
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Indigo’s dramatic profit pivot is marked with digital best practices
On the eve of its 25th birthday, the retailer's chief tech exec shares how it turned its business around after two years of plummeting revenue.
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Shift Disturbers: Mitch White uses stories to build bridges
Creative Fire's communications lead develops a company's capacity to work with Indigenous communities in the long-term.
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TikTok aims to uplift Indigenous creators
The platform worked with Indigenous creative consultancy Creative Fire on a campaign for National Indigenous History Month.
