List of Awards
An airline and three gifts
In the News
Changes come to FCB Canada
A new ACD is added to the expanding Montreal team, while the Health division aligns itself with the global network.
Do you have digital game?
Marketelle's Jessie Sternthal on why intimidating and confusing new platforms don't have to hinder creativity.
What women want (in 2016)
From real words to real men, Marketelle's Jessie Sternthal weighs in on what ladies want from marketers.
Hot and cold trends of 2015
From branded texting to gluten, we asked industry insiders to weigh in on where some trends are headed.
On the cusp of a “look up movement”
Brands should help get people to put down their phones, and Marketelle's Jessie Sternthal explains why.
When swiping right goes wrong
Marketelle's Jessie Sternthal on why brands should rethink their relationships with dating apps.
But what if I DON’T hate myself?
Marketelle's Jessie Sternthal on why self-loathing insights are getting old (and kind of dangerous).
Talk to me when I’m naked
Marketelle's Jessie Sternthal on how brands need to seduce women at just the right time, by speaking directly to them.
What women want (in 2015)
Marketel's Jessie Sternthal says its time to embrace the funny girls, imperfections and lists.
Throwback Thursday: strategy in 2014
Let's look back on the past year (so far). In '14, brands challenged gender norms and wearable chatter skyrocketed.
Why agencies should embrace their ‘feminine’ side
Marketel's Jessie Sternthal says go ahead, let your emotion out.
All the single ladies (brands, throw your hands up)
Marketelle's Jessie Sternthal on why brands should be all over single 30-somethings.
Somebody get Superwoman a cocktail
Marketelle's Jessie Sternthal implores you to stop using busy as a stand-in for successful, fulfilled and happy.
Other people’s kids doing cute things
Marketelle's Jessie Sternthal on why some women are logging off and why brands should care.
Finding the she-spot
Marketelle's Jessie Sternthal on finding that elusive, yet glorious $20-trillion-a-year place where female consumers live.