Lauren MacDonald
Agencies 2025
List of Awards
2020
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The Work
IKEA finds the silver lining in staying home
IKEA makes sleep a beautiful thing
IKEA’s holiday campaign taps the magic of old furniture
IKEA shows off the possibilities of its catalogue
In the News
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2018 CRC: IKEA’s wonderful world
From quirky to inclusive, the #3 brand on this year's list shifts its marketing toward CSR.
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IKEA explores the possibilities of good deeds
A new social video brings the importance of the little things into the retailer's new brand platform.
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Ikea keeps Market Hall campaign sustainable
Why textiles and lighting are central to the newest phase of the retailer's ongoing efforts.
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Why Ikea is playing up its downstairs
Inside the retailer's Market Hall strategy to make more Canadians fans of its designs.
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Ikea is Swedish for…
As the retailer celebrates 40 years in Canada, we walk through the brand's colourful evolution and look at what made it twinkle.
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Ikea Canada names new country marketing manager
Lauren MacDonald was promoted to oversee the brand's marketing strategy.
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Ikea brings the kitchen downtown
The brand has created a tasty experience in downtown Toronto as part of its food-first approach.
