Articles Tagged ‘mastercard’

mWallet_Phone_Cards_Image_Final

Canadian Tire launches m-wallet

The iconic retailer enables in-store payment via an app, adding a gamification element to shopping.

Marriott Hotels

Science fiction tech gets a reality check

From mind control to teleportation (well, sort of) the future of marketing is here.

shutterstock_130109300

Trend alert: omni-convenience

Take a look at who’s capitalizing on consumers’ desire to get what they want when they want.

MC

MasterCard showcases its everyday uses

The brand wants Canadians to know its cards are as commonly accepted as its competitors.

MONTAGE-3

Check it out: Wearable debit

The worlds of wearable tech and contactless payment collide with Everlink’s DebitWear wristband.

shutterstock_198169034

Googling 2015

Want to stay ahead of the creative game this year? Google’s Mike Halminen lays out where the industry is going.

mcsurprise

Inside MasterCard’s gift-giving plan

What’s more “priceless” than kids unwrapping toys on Christmas? The credit card co jumps on the giftvertising trend.

TD thank you

TD’s Midas touch

The bank and its agencies Diamond and Leo Burnett cleaned up at last night’s financial advertising award show. Who else won big?

shutterstock_218579230

MasterCard courts female developers

To help address an industry-wide challenge, the credit card company wants to teach girls to code through a new CSR initiative.

shutterstock_171191642

MacLaren McCann boosts its creative might

The agency has brought in six new faces, from group CD to junior AD, to work across a variety of accounts.

NXT Image 3 (1)

MasterCard courts startups

The brand hopes to start a retail revolution in its quest to be thought of as not only a credit card co but also a tech giant.

shutterstock_11762278

MasterCard adds new loyalty tech to arsenal

Bye bye Costanza wallet. MasterCard and One Inc. are working to put all your rewards cards in one place.

IMG_5877Rrrr

Weekend reading: Q&A with Raja Rajamannar

MasterCard’s CMO on building surprise into the brand’s DNA.

Cash is dead, long live cash

Given the adoption of mobile payments and recent pushes to use plastic, could the end be near for bills and coins?

shutterstock_94377820

Y&R and Ford snag a Platinum Crystal

Rethink, Dory and MacLaren McCann are also among the shiny Gold winners at last night’s Crystal Awards, celebrating the best in radio ads.