Jeromy Lloyd » strategy

Jeromy Lloyd

Contact Jeromy by sending an email to jlloyd@brunico.com

Articles by Jeromy Lloyd
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Fast Facts: Data, experience top WARC worry list

The annual survey of global brands and agencies point to voice interfaces as a big obstacle to tackle.

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Budgets for content marketing on the rise

NewBase’s global CMO survey shows marketers feel more empowered within their organizations.

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Corner Office Shifts: PwC Canada’s new CEO

A round-up of senior-level executive changes you may have missed.

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Corner Office Shifts: Air Canada’s new connection exec

A round-up of senior-level executive changes you may have missed.

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Fast Facts: Old data trumps big data for many CMOs

Despite broadening data resources, a survey shows brand leaders prefer old standards over deeper dives.

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Former RIM exec Anthony LeBlanc lands at Modern Leaf

The cannabis brand’s new CEO keeps it nimble, relying on experience from the tech sector to get ready for recreational legalization.

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The Quick Fire: Fluevog’s long walk to Amsterdam

After less than a year in the CEO’s chair, Adrian Fluevog is taking the Canadian shoe brand back across the Atlantic.

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Corner Office Shifts: World Vision’s new c-suite talent hunter

A round-up of senior-level executive changes you may have missed.

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Budweiser to build a community-centric strategy

The marketer leading Canada’s most popular beer says sports works, but it’s time to evolve.

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The Quick Fire: How and why to buy AI

Here’s a primer for marketers from Integrate.AI founder Steve Irvine.

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Corner Office Shifts: New leadership at WestJet, Canada Post

A round-up of senior-level executive changes you may have missed.

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Fast Facts: Digital training dollars are going unspent

A survey shows employee education allotments are going unclaimed at some of Canada’s biggest brands.

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Female executive officers remain rare in Canada

Rosenzweig’s 13th annual report shows Canada’s top 100 companies are dominated by male executives.

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The Quick Fire: Essential trends for marketers

JWT Intelligence’s Lucie Greene dissects The Future 100 report to highlight consumer-led trends shaping modern brands.

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Secrets to success in cannabis marketing

48 North’s Alison Gordon talks to marketers about how to build brands in an uncertain industry.