Jeromy Lloyd

Contact Jeromy by sending an email to jlloyd@brunico.com

Articles by Jeromy Lloyd
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Pricing Solutions acquired by Iris

International shop sees high growth potential in pricing strategy and plans to seed its network with it.

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Strategy Awards names its three co-chairs

Meet the industry pros leading the jury for the awards recognizing the best planning work in Canada.

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Modern Craft adds partner to expand consulting offering

Peter Petralia joins the Vancouver marketing consultancy to help clients’ marketing machines run smoother.

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CMO average tenure dips again

After a decade of increasing stability, U.S. marketers lose ground. But what about Canadian brand leaders?

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The rooster reaches from bottom shelf to eye level

Caffeine pills sit low down in the drug and natural health aisle, but Wake-Ups’ Patrick Marshall is aiming higher.

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Fisherman’s Friend buddies up to millennials

A sponsorship and influencer campaign that upped spending at events drives big sales results.

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La Vie en Rose modernizes its approach by listening

The Quebec lingerie retailer rebuilt its marketing team and discovered new consumer insights about its product.

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SapientRazorfish stakes a claim in consultancy space

While PwC and other consultancies grab at agency dollars through tech, Publicis’ newly merged shop strikes back.

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Taxi to lead Vancouver port’s community outreach

Canada’s largest port wants to be a good neighbour while promoting its economic benefits to the country.

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Fast Facts: Analytics rarely central for Canadian firms

New survey of large-scale businesses finds pain points for integration and how leaders use their data.

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The benefits of masterbranding

Agropur’s Francis Viau says a second vehicle for branding helps the little guys and lets retail brands stay their course.

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Should the CMO own disruption planning?

Without a plan, CEOs and CMOs are hampering their own companies’ future proofing.

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Brand Doctors: Beyond Samsung’s tricky launch

Samsung’s first phone since the Note 7 recall comes amid corporate scandal. What will consumers care about?

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Agropur launches first-ever masterbrand campaign

With the DFC logo now on its packaging, the dairy co-op is marketing beyond its individual brands.

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Kijiji makes it about the shake

Cloudraker uses a rockabilly classic for the online classified site’s spring campaign.