Jeromy Lloyd

Contact Jeromy by sending an email to jlloyd@brunico.com

Articles by Jeromy Lloyd
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2019 MOY: Susan O’Brien streamlines Canadian Tire

The marketer shows how smart data strategies and a desire for consumer insights wins the race.

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2019 MOY: Clinton Braganza is Scotiabank’s miracle maker

This year’s top Marketer of the Year keeps things loose as the bank makes good on a massive sports investment.

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Frank Palmer looks beyond DDB Canada

The ad legend examines his legacy, while looking forward at what’s next for him and an industry in flux.

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Manulife marketing goes global, but aims to keep it simple

Global CMO Gretchen Garrigues says the new branding is just the tip of the iceberg for the now customer-centric company.

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Longo’s new format serves a changing suburban shopper

Sustainability shapes the design of a grocery store dedicated to time-starved consumers.

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Maya Lange transforms tourism marketing in B.C.

The CMA’s 2018 Marketer of the Year leads a powerful network of tourism brands that have evolved with the times.

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Back page: Mic drops at Marketing Evolution

ICYMI: strategy’s hand-picked insights that illustrate the current (and future) path of the CMO.

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Fast Facts: Data, experience top WARC worry list

The annual survey of global brands and agencies point to voice interfaces as a big obstacle to tackle.

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Budgets for content marketing on the rise

NewBase’s global CMO survey shows marketers feel more empowered within their organizations.

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Corner Office Shifts: PwC Canada’s new CEO

A round-up of senior-level executive changes you may have missed.

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Corner Office Shifts: Air Canada’s new connection exec

A round-up of senior-level executive changes you may have missed.

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Fast Facts: Old data trumps big data for many CMOs

Despite broadening data resources, a survey shows brand leaders prefer old standards over deeper dives.

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Former RIM exec Anthony LeBlanc lands at Modern Leaf

The cannabis brand’s new CEO keeps it nimble, relying on experience from the tech sector to get ready for recreational legalization.

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The Quick Fire: Fluevog’s long walk to Amsterdam

After less than a year in the CEO’s chair, Adrian Fluevog is taking the Canadian shoe brand back across the Atlantic.

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Corner Office Shifts: World Vision’s new c-suite talent hunter

A round-up of senior-level executive changes you may have missed.