Jeromy Lloyd
Balzac’s to go beyond word-of-mouth marketing
The coffee brand is turning to PR and influencer relations as its retail and cafe businesses expand.
McCann Montreal picks up Bombardier mandate
Transportation industry experts and rebranding gurus helped win the global assignment.
Retail in brief: Canada Goose looks beyond our borders
Plus, a legacy Ontario brand tries a boutique approach and Montreal to welcome a new sporty shop.
Melitta’s old-school play in the home coffee game
The century-old brand makes a new foray into a growing, highly competitive market with a simple product.
Sonnet’s new boss wants marketing to drive growth
Roger Dunbar wants the online insurer’s strong launch campaign to translate into a scaleable, nimble organization.
Cantech spends to escape a sticky ad situation
Lagging behind big-name brands in mass market advertising, the Canadian company readies its first TV and social work.
Check it out: Cupid sends couples to the movies
Cineplex is promoting its VIP in-seat service with new work from Zulu Alpha Kilo.
Check it out: A robot walks into a comedy bar…
SiriusXM has an AI-powered bot generating instant jokes to promote this year’s Top Comic competition.
Tokyo Smoke’s sleek cannabis intro kit
Prescription pot users benefit from a new partnership from the upscale retailer and Aphria.
Joline Matika joins Republic as VP
The purpose-driven agency taps a KBS account leader to help it grow in Toronto.
Tite Group names a new CD
With eyes on content-fueled growth, the agency brings Lionel Wong aboard.
David Bigioni joins marijuana company Canopy Growth
The former MolsonCoors VP on how to build a not-yet-legal brand.
Aimia names Maggie Fox its new CMO
The company fills John Boynton’s position as Aeroplan readies for Air Canada’s departure.
VR eye tracking a growing market testing tool
Cost and speed drive retail researchers to embrace a new technology combo.
Aldo Group expands with U.S. Camuto acquisition
The Montreal-based company adds to its footwear and accessories business.
