Jeromy Lloyd

Contact Jeromy by sending an email to jlloyd@brunico.com

Articles by Jeromy Lloyd
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Crisis response more influential than customer opinion: study

Weber Shandwick’s study suggests we watch closely when things go bad.

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Marketers’ confidence index goes up, but…

AMA study shows finding and communicating with the right customers has marketers worried.

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Walmart Canada’s CMO moves to the fashion world

As she leaves for the U.S., Sandra Sanderson reflects on how to show customers the other side of a diverse retailer.

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Can an AI find your next influencer?

Dovetale’s machine learning tool scans brands’ mood boards to help find the right social media celebrity.

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Sid Lee promotes Montreal creative leadership

Isabelle Brosseau and Alex Bernier promoted to join Kristian Manchester as creative leads.

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Element AI expands offering with database acquisition

MLDB.ai joins a growing Montreal accelerator helping companies navigate the AI future.

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Brad wins Volvo’s motorcoach and transit accounts

The shop takes on North American branding and marketing for two business units.

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How to overcome Canadians’ waning trust in business

Edelman’s annual Trust Barometer brought some bad news, but engaging employees may be the solution.

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New strategic leaders for Rethink

Sean McDonald and Darren Yada take new roles at the “increasingly social first” shop.

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Brand Doctors: Moving past #DeleteUber

Will an ongoing social movement wreak long-term damage for the disruptor company? Our experts have their say.

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Insights of the Week: Molson is patient with VR play

The most essential industry intelligence on your competition and your consumers.

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Why PwC is hiring creative directors

An expanding creative team shows the consultancy, like its competitors, wants more of your business.

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Tilley looks to endure in new markets with new consumers

A stylish play from a company that’s built on function over fashion.

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Jon Finkelstein joins PwC as executive creative director

Formerly with Mirum, he joins the consultancy as its grows its digital strategy in Canada.

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Prepping for AI

Where decision makers are directing their resources in anticipation of machine learning’s increased importance.