Jeromy Lloyd

Contact Jeromy by sending an email to jlloyd@brunico.com

Articles by Jeromy Lloyd
BMOWomen

BMO shifts focus to female entrepreneurs

An all-female agency team at FCB puts the bank’s Celebrating Women program in the spotlight.

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Deloitte’s five habits of highly successful CEOs

Twenty-four executives from overperforming global brands weigh in on the traits that keep them future-proof.

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Some advice for Lyft: focus on your drivers

As the ride sharing service readies its Toronto debut, Hailo’s former president says brand ambassadors will be key.

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Will CX trump marketing in 2018?

Frank predictions from global consultancy Forrester suggest big changes for brand leaders.

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Canadian execs form new gender equality alliance

Seven organizations team up to help corporations support and promote female leaders.

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Amazon makes Black Friday an AR affair

An ARKit update to the online retailer’s free app puts a selection of products in your home.

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Van Houtte ventures beyond Quebec

Keurig’s Caroline Losson on using chefs as inspiration for the brand’s renewed marketing efforts.

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Tim Hortons named most authentic Canadian brand

Cohn & Wolfe adds Canadian consumers to its global 200-brand study for the first time.

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Department stores still important for fashion shoppers

Those who are boosting their budgets still frequent the traditional format.

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ASICS’ Canadian marketer brings ‘I Move Me’ to North America

The apparel brand’s first major campaign in 20 years aims for newer, younger consumers.

McDonald-s Canada-McHappy Day-- Serving Up Smiles across Canada

Which causes remain key to Canadians?

New Ipsos data suggests shoppers are keeping an eye on charitable deeds throughout their relationship with a brand.

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7-Eleven lures with the Slurpee to sell the salad

The convenience brand sees the benefit in healthier options as consumers demand more variety and transparency.

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TMX focuses on marketing for international growth

Former Holt Renfrew marketer Alison Simpson leads a diverse company’s rebranding.

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Behind The Body Shop’s approach to CSR

With a new owner and ambitious campaign, the brand’s top marketers talk media strategy and finding new customers.

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Tech In Action: Samsung strums a bridge in Ireland

The Galaxy S8 helps an artist play a city-sized harp for “Do Bigger Things.”