Jeromy Lloyd

Contact Jeromy by sending an email to jlloyd@brunico.com

Articles by Jeromy Lloyd
LequipeurShoes

Mark’s French sibling brings casual into Quebec

L’Equipeur continues the retail evolution of Canadian Tire’s fashion banners.

DansLaRue

Publicis Montreal teams with street youth group

Ahead of its 30th anniversary, Dans la rue goes looking to re-engage its donor base.

JonGott

Giant Tiger expands its ‘fashion house’ approach

Menswear is the next venture for the value-focused retailer as it continues to grow.

Gaudreau1

The Quickfire: Reitmans’ new CMO talks transformation

What keeps Nicolas Gaudreau interested in fashion retail?

Peter Housley -1

Indochino evolves its CMO role

Retail and online revenues now fall under Peter Housley’s single strategy.

arrowup

Fast Facts: CMOs may be drowning in data

A biannual CMO survey shows spending is moving towards data, but hiring is again a priority.

Air Canada See Canada Campaign (1)

Verdict: Air Canada’s social 150 push

The air carrier’s head of brand on the strategy behind its most successful social campaign to date.

JeffMarshall1c

Jeff Marshall named chief marketer for Street Capital

The former head of Scotiabank’s Digital Factory joins another of the bank’s alumni, Duncan Hannay.

AE1

Addition Elle gets serious about U.S. expansion

An ecommerce portal for the retailer’s American fans signals new investments to capitalize on past success.

Domi2

Ascensia lights it up online

The diabetes care brand continues its online video push featuring Max Domi in a tough-sell category.

14_juniperpark

Creative leadership shifts at Juniper Park\TBWA

Alan Madill and Terry Drummond have left and a global creative leader is on their way to fill their shoes.

FashionRunway

Tech in Action: Amazon’s fashion-forward play

The online retail giant taps into machine learning’s potential for clothing design.

VirtualReality1a

Smith forges a new commerce tech division

VR, AR and voice interfaces are at the heart of Smith Labs’ commerce technology play in Ottawa.

IMG_0249

Retail in brief: Ardene’s new millennial layout

Plus, Levi’s tailors its stores for Western shoppers and Moose Knuckles opens its first flagship in Toronto.

CROSSMARK Mark-Ayer

Crossmark names new Canadian president

Former Kraft Heinz VP Mark Ayer takes the helm of the CPG-focused sales and marketing company.