Jeromy Lloyd

Contact Jeromy by sending an email to jlloyd@brunico.com

Articles by Jeromy Lloyd
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The Go To goes live in Toronto

A new independent agency in Toronto formalizes a decade-long partnership.

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Great-West Lifeco names new marketing VP

After 20 years at LoyaltyOne, Emmie Fukuchi takes on consumer marketing for three insurance brands.

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Hill+Knowlton Strategies gets experiential in Canada

After building a business case for two years, Jaime Shulman will lead the new XM+ practice.

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Estee Lauder links AR to ecommerce

A new online interface that lets users virtually test and buy cosmetics is the company’s latest foray into the space.

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Tech In Action: Drawn in to image search

Getty Images is using machine learning to help creative professionals find stock images beyond the search box.

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Fallsview markets beyond its casino

The Niagara resort casts a wide net to attract people looking for fun, rather than just gambling.

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Steam Whistle joins the HBC Collection

The cross-branding collaboration puts HBC stripes in beer cases for Canada 150.

Olivieri Skillet Gnocchi TV

Olivieri puts gnocchi in the pan

The Catelli brand is using a new product innovation to drive interest in the fresh pasta category.

Assembli Day 2-Front

Assembli builds a healthier dining option

A new fast-casual format and single-price model aims to shake up what diners have come to expect from a pizza place.

Copied from Media in Canada - Handshake

Digital evolution is about skills, not job titles

Marketers say it’s all hands on deck when it comes to prepping for digital disruption.

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Fast Facts: Devil’s in the digital details

A global survey suggests CEOs and CMOs are driving digital change, but legacy structures are in the way.

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What consumer excellence means at Molson Coors

The company seeks purpose for 50 individual beer brands under a global mandate for integration.

COS

Helping see the light about ophthalmologists

The Canadian Ophthalmological Society is educating the public on the role of eye health and the doctors dedicated to it.

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Labatt 50 ‘rebrands’ for Canada’s anniversary

The beer born to celebrate one anniversary waves the flag for Canada 150.

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What’s next for Second Cup?

Following the exit of its CEO, the brand – and industry watchers – discuss what’s ahead.