Jeromy Lloyd
2019 MOY: Susan O’Brien streamlines Canadian Tire
The marketer shows how smart data strategies and a desire for consumer insights wins the race.
2019 MOY: Clinton Braganza is Scotiabank’s miracle maker
This year’s top Marketer of the Year keeps things loose as the bank makes good on a massive sports investment.
Frank Palmer looks beyond DDB Canada
The ad legend examines his legacy, while looking forward at what’s next for him and an industry in flux.
Manulife marketing goes global, but aims to keep it simple
Global CMO Gretchen Garrigues says the new branding is just the tip of the iceberg for the now customer-centric company.
Longo’s new format serves a changing suburban shopper
Sustainability shapes the design of a grocery store dedicated to time-starved consumers.
Maya Lange transforms tourism marketing in B.C.
The CMA’s 2018 Marketer of the Year leads a powerful network of tourism brands that have evolved with the times.
Back page: Mic drops at Marketing Evolution
ICYMI: strategy’s hand-picked insights that illustrate the current (and future) path of the CMO.
Fast Facts: Data, experience top WARC worry list
The annual survey of global brands and agencies point to voice interfaces as a big obstacle to tackle.
Budgets for content marketing on the rise
NewBase’s global CMO survey shows marketers feel more empowered within their organizations.
Corner Office Shifts: PwC Canada’s new CEO
A round-up of senior-level executive changes you may have missed.
Corner Office Shifts: Air Canada’s new connection exec
A round-up of senior-level executive changes you may have missed.
Fast Facts: Old data trumps big data for many CMOs
Despite broadening data resources, a survey shows brand leaders prefer old standards over deeper dives.
Former RIM exec Anthony LeBlanc lands at Modern Leaf
The cannabis brand’s new CEO keeps it nimble, relying on experience from the tech sector to get ready for recreational legalization.
The Quick Fire: Fluevog’s long walk to Amsterdam
After less than a year in the CEO’s chair, Adrian Fluevog is taking the Canadian shoe brand back across the Atlantic.
Corner Office Shifts: World Vision’s new c-suite talent hunter
A round-up of senior-level executive changes you may have missed.
