Jeromy Lloyd

Contact Jeromy by sending an email to jlloyd@brunico.com

Articles by Jeromy Lloyd
McDonald-s Canada-McHappy Day-- Serving Up Smiles across Canada

Which causes remain key to Canadians?

New Ipsos data suggests shoppers are keeping an eye on charitable deeds throughout their relationship with a brand.

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7-Eleven lures with the Slurpee to sell the salad

The convenience brand sees the benefit in healthier options as consumers demand more variety and transparency.

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TMX focuses on marketing for international growth

Former Holt Renfrew marketer Alison Simpson leads a diverse company’s rebranding.

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Behind The Body Shop’s approach to CSR

With a new owner and ambitious campaign, the brand’s top marketers talk media strategy and finding new customers.

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Tech In Action: Samsung strums a bridge in Ireland

The Galaxy S8 helps an artist play a city-sized harp for “Do Bigger Things.”

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2017 Brands of the Year: Cheers to SAQ’s CRM success

Quebec’s liquor retailer makes it very personal.

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Tech tops Interbrand’s best global brands ranking

Apple, Google, Microsoft, Coca-cola and Amazon lead the annual listing of brands driving value.

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Brand safety still high on CMO priority list: study

The majority of senior-level marketers remain worried that questionable content will affect their brand.

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The Source connects to smart home expertise

The tech retailer is promoting its smart home wares as consumer interest grows.

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Mark’s French sibling brings casual into Quebec

L’Equipeur continues the retail evolution of Canadian Tire’s fashion banners.

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Publicis Montreal teams with street youth group

Ahead of its 30th anniversary, Dans la rue goes looking to re-engage its donor base.

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Giant Tiger expands its ‘fashion house’ approach

Menswear is the next venture for the value-focused retailer as it continues to grow.

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The Quickfire: Reitmans’ new CMO talks transformation

What keeps Nicolas Gaudreau interested in fashion retail?

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Indochino evolves its CMO role

Retail and online revenues now fall under Peter Housley’s single strategy.

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Fast Facts: CMOs may be drowning in data

A biannual CMO survey shows spending is moving towards data, but hiring is again a priority.