Jeromy Lloyd

Contact Jeromy by sending an email to jlloyd@brunico.com

Articles by Jeromy Lloyd
Balzac's Coffee Roasters Subscriptions

Balzac’s to go beyond word-of-mouth marketing

The coffee brand is turning to PR and influencer relations as its retail and cafe businesses expand.

BombardierTrain

McCann Montreal picks up Bombardier mandate

Transportation industry experts and rebranding gurus helped win the global assignment.

SIGNATURE by Shelley Alexanian-Shelley Alexanian-s new concept s

Retail in brief: Canada Goose looks beyond our borders

Plus, a legacy Ontario brand tries a boutique approach and Montreal to welcome a new sporty shop.

MelittaPourOver

Melitta’s old-school play in the home coffee game

The century-old brand makes a new foray into a growing, highly competitive market with a simple product.

SonnetX1

Sonnet’s new boss wants marketing to drive growth

Roger Dunbar wants the online insurer’s strong launch campaign to translate into a scaleable, nimble organization.

Cantech1a

Cantech spends to escape a sticky ad situation

Lagging behind big-name brands in mass market advertising, the Canadian company readies its first TV and social work.

Cupid1

Check it out: Cupid sends couples to the movies

Cineplex is promoting its VIP in-seat service with new work from Zulu Alpha Kilo.

Keith

Check it out: A robot walks into a comedy bar…

SiriusXM has an AI-powered bot generating instant jokes to promote this year’s Top Comic competition.

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Tokyo Smoke’s sleek cannabis intro kit

Prescription pot users benefit from a new partnership from the upscale retailer and Aphria.

JolineMatika1

Joline Matika joins Republic as VP

The purpose-driven agency taps a KBS account leader to help it grow in Toronto.

Lionel-Wong

Tite Group names a new CD

With eyes on content-fueled growth, the agency brings Lionel Wong aboard.

Molson Coors Canada Vice President of Marketing David Bigioni.

David Bigioni joins marijuana company Canopy Growth

The former MolsonCoors VP on how to build a not-yet-legal brand.

MaggieFox1

Aimia names Maggie Fox its new CMO

The company fills John Boynton’s position as Aeroplan readies for Air Canada’s departure.

VR1

VR eye tracking a growing market testing tool

Cost and speed drive retail researchers to embrace a new technology combo.

Aldo

Aldo Group expands with U.S. Camuto acquisition

The Montreal-based company adds to its footwear and accessories business.