Crisis response more influential than customer opinion: study
Weber Shandwick’s study suggests we watch closely when things go bad.
Marketers’ confidence index goes up, but…
AMA study shows finding and communicating with the right customers has marketers worried.
Walmart Canada’s CMO moves to the fashion world
As she leaves for the U.S., Sandra Sanderson reflects on how to show customers the other side of a diverse retailer.
Can an AI find your next influencer?
Dovetale’s machine learning tool scans brands’ mood boards to help find the right social media celebrity.
Sid Lee promotes Montreal creative leadership
Isabelle Brosseau and Alex Bernier promoted to join Kristian Manchester as creative leads.
Element AI expands offering with database acquisition
MLDB.ai joins a growing Montreal accelerator helping companies navigate the AI future.
Brad wins Volvo’s motorcoach and transit accounts
The shop takes on North American branding and marketing for two business units.
How to overcome Canadians’ waning trust in business
Edelman’s annual Trust Barometer brought some bad news, but engaging employees may be the solution.
New strategic leaders for Rethink
Sean McDonald and Darren Yada take new roles at the “increasingly social first” shop.
Brand Doctors: Moving past #DeleteUber
Will an ongoing social movement wreak long-term damage for the disruptor company? Our experts have their say.
Insights of the Week: Molson is patient with VR play
The most essential industry intelligence on your competition and your consumers.
Why PwC is hiring creative directors
An expanding creative team shows the consultancy, like its competitors, wants more of your business.
Tilley looks to endure in new markets with new consumers
A stylish play from a company that’s built on function over fashion.
Jon Finkelstein joins PwC as executive creative director
Formerly with Mirum, he joins the consultancy as its grows its digital strategy in Canada.
Prepping for AI
Where decision makers are directing their resources in anticipation of machine learning’s increased importance.