Women

Carefree-1

How to hack a pantyliner

Carefree’s social contest gets people to spill the beans on how they use the feminine product in innovative ways.

Hotel

Check it out: Schick’s inviting hotel

The brand has created a mini hotel to entice millennial women during festivals this summer.

NeoStrata

NeoStrata goes red carpet

The skincare brand partners with the Vancouver International Film Festival to get more women trying its products.

new10

Check it out: A $10 facelift

Rethink helps reimagine the American bill in honour of women’s suffrage and pay equity.

Vichy_Mag_Idealia

Vichy’s look in the mirror

Montreal’s Tuxedo helps the L’Oreal brand gain traction south of the border.

Always

#LikeAGirl becomes “Unstoppable”

After winning big in Cannes, the Always campaign returns with a new spot and educational partnership with TED.

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Leo Burnett wins a Glass Lion #LikeAGirl

The Grand Prix went to another feminine hygiene campaign, Whisper Sanitary Napkins in Mumbai, India (pictured).

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Campbell’s helps moms say thanks

The brand’s new social campaign acknowledges all the help that mothers get.

Erin-K

Square One’s new concept

The Ontario shopping centre is launching a high-end concept store to help make it a luxury destination.

Mothers

Showing mom some love

Brands like Tassimo, Sport Chek and Blacks want to move you to tears this Mother’s Day, while Telus tickles your funny bone.

nikeToronto

Nike gets Toronto women moving

The brand’s cheeky new OOH campaign has Toronto-specific messaging geared toward the city’s women.

sinclair

Check it out: Coke gets in the game

The brand’s new spot for the FIFA Women’s World Cup shows females leading on the field.

Weight-Watchers

Weight Watchers bets on women

A new video campaign for the brand aims to show how great losing 10 pounds feels.

Womenswear 3

COS comes to Canada

The H&M-owned brand will be opening stores in prominent shopping areas of Toronto and Montreal.

Jessie-Column

But what if I DON’T hate myself?

Marketelle’s Jessie Sternthal on why self-loathing insights are getting old (and kind of dangerous).