Articles Tagged ‘BBDO Canada’

BBDO Group (1) Crop

BBDO hires head of planning

Sarah Henderson joins from Grip to further build data and analytics into the agency’s work.

blockchain-3019121_1920

So why should you care about blockchain?

BBDO’s Thomas Kenny and Zach Kula break down the marketing implications for the biggest buzzword in tech.

Seniors Affairs2

Ontario Ministry of Seniors Affairs looks back to the 70s

A campaign inviting seniors to visit a new ministry website foregoes all the usual tropes about older demographics.

Doritos Ketchup Roses

CASSIES Gold: Love is in the Doritos chip bouquet

BBDO reimagined the classic Valentine’s Day gift to promote its limited-time ketchup flavour.

AIRPORT CREATIVE

CASSIES Silver: Providing Chatr for life transitioners

With BBDO and Balmoral, the wireless brand grew its business by targeting new Canadians.

takenote_1

Brands celebrate Valentine’s Day

A collection of campaigns that commemorate love in all of its forms.

mb360

Mercedes tells a 360-degree story

Why immersive video is an effective platform for the luxury brand’s aspirational stories.

lays

Lay’s brings the world to Canada

This year’s “Do Us a Flavour” campaign tries to continue the brand’s digital engagement with a focus on global tastes.

Para

Workouts get a Paralympic twist

Ahead of the Rio Games, the Canadian Paralympic Committee’s campaign puts forth some tough challenges.

lembke3-575x1024

BBDO launches Flare in Toronto

Former Big Brother Canada producer Dave Lembke has been hired to lead the internal video production unit.

4

AToMiC Awards: Grand gestures

In an era of big data and micro-targeting, there’s still room for bold stunts and big ideas.

Doritos_The-Hold-Out_1920x1200_V2

CASSIES Silver: Doritos holds out for ketchup

How far would you go for a bag of chips?

Cossette_New-Hires-622x437

The top agency stories of 2015

We continue our look at what shaped the industry 2015, this time through our most-read news out of the agency world.

shutterstock_162320426

Nolin BBDO becomes BBDO Montreal

The rebranding aims to better reflect the office’s role in serving BBDO’s national clients.

Proximity group photo

BBDO restructures, reabsorbs Proximity

What was once the agency’s digital arm will be focused entirely on data-driven CRM as an internal discipline.