Articles Tagged ‘Best Buy’

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Best Buy shows that even a treehouse can be a smart home

The retailer’s fall campaign uses connected tech to drive home its broader brand positioning.

In-Store Experience and Design Award

Best Buy morphs into your tech curator

How this year’s Retail Innovator of the Year is reworking bricks-and-mortar to beat ecommerce competitors.

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Best Buy draws on the happiness of giving tech

A new holiday spot suggests gifts from the retailer can transcend age groups.

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Check it out: Finding the force in-store

Disney’s new Star Wars merchandise push includes an AR collecting game to move fans in-store.

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Check it out: Bidding for back-to-school dollars

Best Buy and Staples court students and parents as seasonal spending in-store and online is expected to increase.

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Best Buy’s tech goes to the dogs

The retailer is proving the emotional connection its products provide by getting a pup’s eye view of the world.

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Best Buy makes you feel like a kid again

The retailer again leaves the products out of its holiday spot, instead focusing on the joy of finding the right gift.

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Best Buy’s wearable couture

Why the retailer brought a fashion-forward element to its annual tech showcase.

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Best Buy powers up for Pokemon Go

The retailer helped players get the most out of the game by sending staff to Pokemon-catching hotspots and providing free WiFi.

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Who are the most trusted retailers online?

Amazon dominated BrandSpark’s Canadian survey, but Old Navy, Walmart and Expedia also got their dues.

Intel

Shopper Innovation Awards: Intel escapes to Mars inside Best Buy

The brand created an augmented reality game for its experiential zone inside the retailer.

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Veritas opens Vancouver office

The PR firm will bring a new regional presence to its national clients, including a newly-formalized relationship with Best Buy.

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Best Buy’s holiday point of view

The retailer takes a new approach this year with an ad that doesn’t show any products.

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Check it out: A lightsaber battle for the ages

Union helps Best Buy promote a new Star Wars video game at a real-life lightsaber battle in Toronto.

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Best Buy creates some fun

With “#BestDay” the retailer shows how consumer tech can help make unique memories.