Articles Tagged ‘grip’

Expedia Blue Jay

Shopper Innovation Awards: Two brands are better than one

Partnerships for Expedia, Coke and Interac helped the brands reach their targets.

furiouspete

Testicular Cancer Canada embraces embarrassment

The organization’s first bilingual campaign explores what’s worse than talking about testicular health.

kfcfingers

Little fingers give KFC a new emotional direction

A play on the restaurant’s “Finger Lickin’ Good” evolves its ongoing food story.

kfcnba

KFC augments consumers’ hoop dreams

A new campaign and AR app targeting families aims to bolster the QSR’s partnership with the NBA.

SudburyIncident

The year in Canadian advertising

We compiled strategy’s most-read stories from the past 12 months to see what created the most industry buzz.

pizzahut

What to expect when you’re expecting Pizza Hut

Couples embrace the “food babies” guys will develop thanks to the brand’s latest meal option.

NewHiresGroupShot

Grip adds 18 staff

A mix of creatives, strategists and account service staff join the Toronto agency.

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KFC tells its ‘real story’

The brand goes to the farm to tackle myths about its chicken in a new campaign focused on food quality.

expediavegas

Expedia helps you be who you want in Vegas

The travel site’s latest campaign showcases its new emphasis on providing not only deals, but experiences too.

marche-header-en

McCain’s more wholesome Pizza Pockets

Contrary to social media buzz, the snacks aren’t going away. They are part of a new line reaching more consumer demos.

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Are Mad Men mad at women?

Sex can sell, but does it have to? Industry folk from agency and client-side talk sexism in ads.

Mothers

Mum’s the word

From ordinary moments to mom caves, check out how three brands are celebrating household matriarchs ahead of their big day.

tacobellsnapchat

Taco Bell brings personality to Snapchat

The QSR hopes to grow its presence on the platform following a nationwide search for a permanent host.

Grip New Hires_Final_R2[1]

Grip grows by 12

A dozen recent hires are spread across the agency’s departments.

JW-1

Teach me to drink

Beverage brands are getting consumers to sip from the fountain of knowledge.