Articles Tagged ‘grip’

Chocolate

Russell Stover runs first Canadian ad campaign

You may not like every flavour in the box, but that’s okay, according to the chocolate brand.

terryfoxdollar

Terry Fox Foundation focuses on the little things

The campaign promoting this year’s run aimed to resonate with a wider audience by showing how easy a small donation could be.

tacobell

Check it out: Taco Bell’s take on ‘sadvertising’

The QSR gets the word out about its Quesarito in a not-so-heartwrenching story of friends coming together.

dare

Dare taps into something special

The brand takes a deeper storytelling approach to celebrate a limited-edition version of its Maple Creme cookie.

Expedia Blue Jay

Shopper Innovation Awards: Two brands are better than one

Partnerships for Expedia, Coke and Interac helped the brands reach their targets.

furiouspete

Testicular Cancer Canada embraces embarrassment

The organization’s first bilingual campaign explores what’s worse than talking about testicular health.

kfcfingers

Little fingers give KFC a new emotional direction

A play on the restaurant’s “Finger Lickin’ Good” evolves its ongoing food story.

kfcnba

KFC augments consumers’ hoop dreams

A new campaign and AR app targeting families aims to bolster the QSR’s partnership with the NBA.

SudburyIncident

The year in Canadian advertising

We compiled strategy’s most-read stories from the past 12 months to see what created the most industry buzz.

pizzahut

What to expect when you’re expecting Pizza Hut

Couples embrace the “food babies” guys will develop thanks to the brand’s latest meal option.

NewHiresGroupShot

Grip adds 18 staff

A mix of creatives, strategists and account service staff join the Toronto agency.

KFC-622x394

KFC tells its ‘real story’

The brand goes to the farm to tackle myths about its chicken in a new campaign focused on food quality.

expediavegas

Expedia helps you be who you want in Vegas

The travel site’s latest campaign showcases its new emphasis on providing not only deals, but experiences too.

marche-header-en

McCain’s more wholesome Pizza Pockets

Contrary to social media buzz, the snacks aren’t going away. They are part of a new line reaching more consumer demos.

shutterstock_294275510

Are Mad Men mad at women?

Sex can sell, but does it have to? Industry folk from agency and client-side talk sexism in ads.