Articles Tagged ‘grip’

San Rafael 71 OOH Billboard 420_English

San Rafael ’71 gets a head start on cannabis branding

MedReleaf created a brand for the recreational market, and is advertising a new beer to introduce it to the public.

Taco Bell Canada-Taco Bell-s beloved Naked Chicken is back in a

Taco Bell’s over-the-top approach to chicken

To promote its Naked Chicken Chips, the QSR launched an “extra” online menu offering twelve extravagent experiences.

Craft Matters Creative Hack

Why hacking is helpful

A recent Dentsu Aegis hackathon helped creatives from multiple agencies get at new, data-driven ideas for clients.

KFC

KFC launches an online merchandise store

Items range from fashionable to silly in the QSR’s effort to further insert itself in Canadian culture.

Chocolate

Russell Stover runs first Canadian ad campaign

You may not like every flavour in the box, but that’s okay, according to the chocolate brand.

terryfoxdollar

Terry Fox Foundation focuses on the little things

The campaign promoting this year’s run aimed to resonate with a wider audience by showing how easy a small donation could be.

tacobell

Check it out: Taco Bell’s take on ‘sadvertising’

The QSR gets the word out about its Quesarito in a not-so-heartwrenching story of friends coming together.

dare

Dare taps into something special

The brand takes a deeper storytelling approach to celebrate a limited-edition version of its Maple Creme cookie.

Expedia Blue Jay

Shopper Innovation Awards: Two brands are better than one

Partnerships for Expedia, Coke and Interac helped the brands reach their targets.

furiouspete

Testicular Cancer Canada embraces embarrassment

The organization’s first bilingual campaign explores what’s worse than talking about testicular health.

kfcfingers

Little fingers give KFC a new emotional direction

A play on the restaurant’s “Finger Lickin’ Good” evolves its ongoing food story.

kfcnba

KFC augments consumers’ hoop dreams

A new campaign and AR app targeting families aims to bolster the QSR’s partnership with the NBA.

SudburyIncident

The year in Canadian advertising

We compiled strategy’s most-read stories from the past 12 months to see what created the most industry buzz.

pizzahut

What to expect when you’re expecting Pizza Hut

Couples embrace the “food babies” guys will develop thanks to the brand’s latest meal option.

NewHiresGroupShot

Grip adds 18 staff

A mix of creatives, strategists and account service staff join the Toronto agency.