Articles Tagged ‘loblaws’

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Do Canadians still trust their grocery stores?

After allegations of bread price fixing, a survey shows existing relationships might help grocers ride out an ongoing scandal.

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Loblaw to merge PC Plus and Optimum programs

The new PC Optimum program will allow consumers to earn and redeem points at more than 2,500 retail locations.

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What’s on trend for Loblaws in 2017?

The retailer will bring its five new food-related themes to life under the “Taste the New Next” tagline.

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What drives Canadian purchase behaviour?

The latest BrandSpark study offers insight into what motivates shoppers and grabs their attention.

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Yours, mine and ours

Why traditional brands, from clothing to cars, are playing nice with the sharing economy.

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The omnichannel future of grocery

Digital grocery shopping faces a number of challenges. But the supermarkets are taking it on anyway.

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Lessons from a 1959 board game about Loblaws

It’s fun to reflect on the time the game was made, and how much (or, how little) the physical shopping experience has changed.

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Check it out: President’s Choice takes you abroad

New products from the brand aim to bring Canadians new tastes from Iceland and the Middle East.

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How to find the next (real) big thing

Publisher Mary Maddever on authenticity fatigue, and going beyond wows and likes.

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Assessing Whole Foods’ value play

As the retailer moves to solve the value conundrum with a lower-priced banner, Shopper DDB’s Jason Dubroy considers branding fallout or whether it’s a home run in niche-filling.

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Influicity launches Instagram search

The Toronto company will now allow brands and media agencies to search Instagram to scale their influencer campaigns.

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Are loyalty programs the fifth P of marketing?

A new report shows just how important programs have become, and which brands are doing it right.

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Perk wars

Publisher Mary Maddever on how shopper marketing today straddles two worlds, and award-winning tactics in the space.

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Shopper Innovation Awards: Loblaw’s tailored loyalty program

The grocery retailer created a loyalty program, PC Plus, that gives points based on individual shopping habits.

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Shopper Innovation Awards: Loblaw and ConAgra get hungry for football

The retailer and the CPG co partnered for the Super Bowl to get consumers thinking about game-day meals.