Articles Tagged ‘Shaw’

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Smart and spooky Halloween creative

How brands from Oh Henry! to the Missing Children Society are staking claim to Oct. 31.

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Check it out: Shaw goes long with pre-roll

Why an hour-long ad on YouTube was the right choice for the telco.

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Addressable TV, coming soon to Canada

When Canadian marketers of the near future ruminate on Canada’s path to addressable TV advertising, they may point to 2016 as the year the journey began in earnest.

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Up to the Minute: Tag grows by 13

Plus: DS+P wins at One Show Auto, Publicis names new global boards and more news you might have missed.

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Corus Entertainment to acquire Shaw Media

The deal is worth $2.65 billion and will see Shaw Media exec Barbara Williams move to the Corus team.

CMT Tornado Hunters

Surviving Fall TV

Dive into what’s rumbling the TV landscape this year, taking it from volatile to earthquake status.

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Branded music content rises

Rise Branded Entertainment brings Universal Music Canada’s artists and resources together in a new full-service agency.

Copied from Media in Canada - PaulBurns

Former Shaw exec Paul Burns moves agency side

The former VP of digital media at Shaw Communications has taken a new role with New York City-based Huge.

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What’s working, what’s gone, what’s next

How are networks faring, and what do they have in store for mid-season?

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Sizzling and fizzling trends

Hipsters were out before they were cool? What marcom trends are on the cusp of breaking, and which ones are on the outs?

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Also trending: Absolut and Netflix get in with Canadians

Sit tight, our Brands of the Year will soon be revealed! In the meantime, check out these other buzz-worthy contenders.

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Getting serious about killer content

We may not be the first to say content is king, but in our latest issue, editor Emily Wexler looks at how it’s more vital than ever.

The fight for Fall TV

Compare and contrast the battle plans from each of the major networks as we head into the new fall season.

Copied from Media in Canada -

Choose your own adventure: Specialty TV edition

With the power to pick coming soon to viewers’ hands, which broadcaster will lead the pack?

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Rethink names new partners, CDs

The Toronto and Vancouver shop has bolstered its senior ranks with six promotions in total.