Tourisme Montreal returns to its European roots
Montreal, Toronto and Ottawa sing of friendship’s benefits
Montreal leans into its own island lifestyle
Tourisme Montreal wants to jump-start what’s left of summer
In the News
Why Pride sponsors shouldn’t hit pause during Black Lives Matter protests
A movement for racial equality happening during Pride presents an opportunity to recognize how diverse communities are, one expert says.
Tourisme Montreal renews assignment with Lg2
Knowledge of the region and a new global network to tap were cited as reasons for the new five-year mandate.
Tourisme Montreal launches an AI travel assistant
A conversational platform aims to guide visitors through the experiences available to them on a trip.
2019 SIA Awards: From old perceptions to new realities
Campaigns that used different perspectives and new approaches to win awards.
Corner Office Shifts: New marketers at Tourisme Montreal, Food Basics
A round-up of senior-level changes you may have missed.
2018 Strategy Awards: Changing the game
How BBDO Toronto and Bensimon Byrne, Narrative, OneMethod mixed things up, plus the Creative Catalyst winners.
Tourisme Montreal goes for the young at heart
The new "Never Grow Up" platform has set its sights on showing the city's personality to tourists around the globe.
MAOY Gold: Touché’s data-driven transformation
The agency introduces a new team and positioning statement as part of its focus on data.
Cossette, Sid Lee win new assignments in Quebec
Cossette received a tech mandate for Tourisme Montréal and will split the Loto-Quebec work with Sid Lee.
Daniele Perron joins Tourisme Montreal
The former president of FCB Montreal will lead marketing for the board.
A new image for old Montreal
Tourisme Montreal goes simple and modern to create a cohesive picture of what the city has to offer travellers.
Lg2 wins Tourisme Montreal
The Montreal-based agency will handle all branding efforts, picking up the account from Sid Lee.
Tourisme Montreal captures the moment
The tourism board is targeting groups, including families and the LGBT community, with five niche campaigns and a website with user-generated content.
Montreal and Toronto encourage cheating
Tourism Toronto and Tourisme Montreal joined forces to launch a street-level interactive portal between the two cities.