Gatorade
Company Info
Parent Company:
PepsiCo
The Work
How Gatorade is collaborating with newly-minted PWHL player Sarah Fillier
Why Gatorade Canada added Connor Bedard to roster in bid to reach Gen Z
Sweat it to get it
Inside Gatorade’s branded content play
In the News
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Gatorade enlists sneaker designer to appeal to Gen Z
An experiential campaign saw the brand challenge sports fans to compete for custom apparel.
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Industry Moves: Wine Marketing Association appoints new executive director
Plus, Sid Lee executive departs.
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PepsiCo maintains brand investment after Q3 earnings spike
Market share in snacks and sports drinks is growing by attracting "lapsed" consumers.
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Brands get the ball rolling on soccer strategies
With other sports like hockey and baseball locked up with sponsors, some see footie as a promising opportunity.
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CASSIES Silver: Gatorade’s sledge hockey surprise
The sports drink brand connects with the everyday athlete.
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MLSE wins big at Clio Sports
The company, which works with Sid Lee, had the most wins for Canada, with additional trophies going to Rethink, Anomaly, TBWA and Sid Lee.
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BBDO Canada has a new chief strategic officer
Jeff McCrory will take on his new role after two years of leading integrated business for RBC at the agency.
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CASSIES Silver: Gatorade’s G Series packs a wallop
The three-step system performed beyond expectations thanks to staggered launch.
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Gatorade’s Sport Chek nutrition centre scores
The results of Pepsico's partnership with the sports retailer spawned talks to expand it out to more FGL banners including Sports Experts and Atmosphere in Quebec.
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Gatorade’s G2 makes anyone feel like a champ
Gatorade's G2 makes anyone feel like a champ
