SAQ
Company Info
The Work
SAQ shows that there’s no one right way to drink
SAQ inspires shoppers to try something new this holiday
AOY Gold: Cossette’s strategic approach
In the News
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Corner Office Shifts: YWCA names CEO after almost a year
Plus, The Beer Store's new president has a history of priming bev businesses for growth.
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M&H wins work for SAQ and SQDC
The agency will develop print and digital marketing for SAQ, while it will focus on education for the province's cannabis retailer.
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2019 Retail Innovator of the Year: SAQ’s bigger omnichannel play
How the Quebec liquor retailer deepened engagement for its Inspire loyalty program.
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Corner Office Shifts: The SAQ’s new president
A round-up of senior-level changes you may have missed.
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Quebec enlists SAQ in cannabis plan
The government plans to have 15 stores open by July 1, which will be run by a new subsidiary of the alcohol board.
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2017 Strategy Awards: SAQ inspires personalization
A multichannel approach was developed to highlight the benefits of the SAQ loyalty program.
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Alberta open to both private and government weed retail
The province's draft of its cannabis plan has some key differences from Ontario and New Brunswick.
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2017 Brands of the Year: Cheers to SAQ’s CRM success
Quebec's liquor retailer makes it very personal.
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SAQ names Cossette lead integrated agency
Quebec's liquor retailer combines its marketing assignments as focus shifts to customer relationships.
