SAQ shows that there’s no one right way to drink
SAQ inspires shoppers to try something new this holiday
AOY Gold: Cossette’s strategic approach
In the News
M&H wins work for SAQ and SQDC
The agency will develop print and digital marketing for SAQ, while it will focus on education for the province's cannabis retailer.
2019 Retail Innovator of the Year: SAQ’s bigger omnichannel play
How the Quebec liquor retailer deepened engagement for its Inspire loyalty program.
Corner Office Shifts: The SAQ’s new president
A round-up of senior-level changes you may have missed.
Quebec enlists SAQ in cannabis plan
The government plans to have 15 stores open by July 1, which will be run by a new subsidiary of the alcohol board.
2017 Strategy Awards: SAQ inspires personalization
A multichannel approach was developed to highlight the benefits of the SAQ loyalty program.
Alberta open to both private and government weed retail
The province's draft of its cannabis plan has some key differences from Ontario and New Brunswick.
2017 Brands of the Year: Cheers to SAQ’s CRM success
Quebec's liquor retailer makes it very personal.
SAQ names Cossette lead integrated agency
Quebec's liquor retailer combines its marketing assignments as focus shifts to customer relationships.