Strategic Milk Alliance
Company Info
In the News
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CASSIES Bronze: Strategic Milk Alliance milks every moment
With headlines like “Peanut butter and milk are soul mates. Jelly was just a fling,” the group highlighted milk’s role in enhancing the taste experience.
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Hacking campaigns clean up at the CMAs
Ubisoft and Publicis, and TSFC and Saatchi & Saatchi, cleaned up at the show with hack-inspired creative. Who else won big?
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AOY Bronze: DDB’s partner quest
From turning down pitches to opening a Montreal office, this Canadian network has had a banner year.
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Milking the cooking experience
The Strategic Milk Alliance hopes to tantalize your taste buds with a new digital cooking show.
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Milking your mind
The Strategic Milk Alliance wants to delve into your head and tell you what you're craving.
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AToMiC shortlist: part seven
And that's a wrap! Strategy releases the final nominees in Tech and Transmedia, just in time for Thursday's show.
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Shopper Innovation Awards: Milk’s daring dairy break-out
The Strategic Milk Alliance pairs the beverage with different foods in-store and online to bump up sales, resulting in two Silvers and a Bronze award.
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Calling all anthems
Anthems are big right now. Check out the latest executions from Canadian Tire, the Strategic Milk Alliance and Okanagan Spring Brewery.
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Strategic Milk Alliance channels childhood memories
The dairy producers' organization is leveraging TV spots and a social media contest to reconnect adults to the behaviour of drinking milk.
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DDB gets the cheese
The agency gets another slice of the dairy market, winning strategic and creative lead on all Canadian cheese mass advertising outside of Quebec.
