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Subaru’s two-pronged approach to building awareness
Subaru makes people as safe as its cars
Subaru shows the Impreza as a cure for boredom
Subaru pits the Outback against a goat
In the News
2020 MOY: Ted Lalka sets the stage for Subaru
How the long-time marketer leaned on messages of safety and trust during a year of reckoning.
Zulu, Rethink the big winners at the 2020 CMA Awards
Zulu won Best of the Best for Subaru's "Greatest Outback of All Time," while Rethink tallied up the most Gold wins.
Virtual Roundtable: Auto brands in the driver’s seat
Leaders at Hyundai, Nissan, Subaru and Horizon Media discuss what's next as the country begins to reopen.
Strategy’s Most Read of 2019: Account wins
The new business and AOR assignments that got the most attention from strategy readers this year.
Zulu Alpha Kilo makes more additions to creative team
The agency has hired two ACDs and a creative director to help service new accounts, like Subaru.
Subaru picks Zulu Alpha Kilo as AOR
The auto brand's previous agency, Red Urban, did not participate in the review and will soon close its office.
Red Urban wins Subaru
The agency picks up the account from DDB after a 14-agency review, and will handle national and dealer association advertising.
Separating the diehards from the fakers
Prefer to enjoy nature than take selfies in front of a tent? Subaru Outback's new campaign is for you.
High performance: Subaru dodges drones
Tapping into a burgeoning trend, the campaign for the WRX and WRX STI seeks to broaden the brand's appeal with performance vehicle lovers.
CASSIES Bronze: Subaru BRZ heats up
Subaru uses a campaign that shows the BRZ melting everything in its path to entice new potential drivers of the sports car.
CASSIES Bronze: Subaru rallies families
The car co repositions its Forester SUV by appealing to its target's sporty side.
Subaru Canada launches an Impreza duel
The carmaker is relying on a heavier than usual investment in 60-second TV spots to showcase the driving experience of the new models of the vehicle.
Next Big Things: The new branded content
Brands like Nike, Subaru and Molson are building audiences – and their own media channels – through apps and games.
Subaru scorches the earth in new campaign
The car co is targeting tech-savvy men with a new digital spot to launch its Subaru BRZ.
Big year for candy and cars
Meet the CRC's top advertiser runners-up: Mars Canada, BMW/Mini Canada and Subaru.