Subaru
Company Info
The Work
Subaru unveils a more “beastly” Crosstrek
Subaru turns the Crosstrek into an urban legend
Subaru takes the fear out of winter driving
Subaru’s two-pronged approach to building awareness
In the News
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2020 MOY: Ted Lalka sets the stage for Subaru
How the long-time marketer leaned on messages of safety and trust during a year of reckoning.
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Zulu, Rethink the big winners at the 2020 CMA Awards
Zulu won Best of the Best for Subaru's "Greatest Outback of All Time," while Rethink tallied up the most Gold wins.
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Virtual Roundtable: Auto brands in the driver’s seat
Leaders at Hyundai, Nissan, Subaru and Horizon Media discuss what's next as the country begins to reopen.
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Strategy’s Most Read of 2019: Account wins
The new business and AOR assignments that got the most attention from strategy readers this year.
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Zulu Alpha Kilo makes more additions to creative team
The agency has hired two ACDs and a creative director to help service new accounts, like Subaru.
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Subaru picks Zulu Alpha Kilo as AOR
The auto brand's previous agency, Red Urban, did not participate in the review and will soon close its office.
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Red Urban wins Subaru
The agency picks up the account from DDB after a 14-agency review, and will handle national and dealer association advertising.
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Separating the diehards from the fakers
Prefer to enjoy nature than take selfies in front of a tent? Subaru Outback's new campaign is for you.
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High performance: Subaru dodges drones
Tapping into a burgeoning trend, the campaign for the WRX and WRX STI seeks to broaden the brand's appeal with performance vehicle lovers.
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CASSIES Bronze: Subaru BRZ heats up
Subaru uses a campaign that shows the BRZ melting everything in its path to entice new potential drivers of the sports car.
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CASSIES Bronze: Subaru rallies families
The car co repositions its Forester SUV by appealing to its target's sporty side.
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Subaru Canada launches an Impreza duel
The carmaker is relying on a heavier than usual investment in 60-second TV spots to showcase the driving experience of the new models of the vehicle.
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Next Big Things: The new branded content
Brands like Nike, Subaru and Molson are building audiences – and their own media channels – through apps and games.
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Subaru scorches the earth in new campaign
The car co is targeting tech-savvy men with a new digital spot to launch its Subaru BRZ.
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Big year for candy and cars
Meet the CRC's top advertiser runners-up: Mars Canada, BMW/Mini Canada and Subaru.
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CASSIES Gold: Subaru gets out more
The Canadian launch for the 2010 Outback, handled by DDB, becomes the most successful in the world for the model.
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CASSIES Gold: Subaru’s sexy sumos
DDB’s campaign shakes up the market and triples long-term sales.
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CASSIES Bronze: WRX gets animated
DDB illustrates high-speed performance without speeding for Subaru.
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CASSIES Bronze: Sexy comes standard with 2011 Forester
Subaru and DDB bring back the sumos for another quirky campaign.
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AOY Silver: DDB keeps exploring – and expanding
The agency follows up two golden years with a Silver Agency of the Year finish.
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Subaru struts its stuff
The Japanese car brand launches a Canadian campaign that kicks off its new global platform of "Confidence in Motion."
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AToMiC Idea
James Ready and Worldwide Short Film Festival take gold; Subaru takes bronze.
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Subaru’s sumos are back with a vengence
Subaru's sumos are back with a vengence
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Sexy sumos hang out at the carwash
DDB Canada Toronto - Carwash: Subaru's Forester launch campaign named Best of the Best" at the 2009 Canadian Marketing Association Awards gala."
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Wait a second, that’s not a real Snuggie infomercial…
DDB Canada - Crowbar
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Tornado
Subaru - Tornado
