Wendy’s
Company Info
The Work
Why Wendy’s is animated about its SpongeBob collab
Wendy’s helps customers overcome their fear of spice
Wendy’s takes a shot at a rival as it doubles down on ‘fresh’
Wendy’s reimagines a classic tagline to introduce its breakfast menu
In the News
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Pringles ditches can and taps into flavour-combo trend
Pringles is putting a twist on its chip line, launching a new bowtie-shaped format inspired by its mascot, Mr. P, ...
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The most-read of C-Suite 2023
Here's why we declare "adaptability" and "resilience" the words of the year.
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2023 Agency of the Year Bronze: McCann’s one big diverse family
A diverse workforce, which can call upon members of its “family” for assistance, means the agency can address the needs of any brand.
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Research: Liz Geraghty, CMO, International, Wendy’s
Get to know the woman behind the launch of iconic menu items such as the Apple Pecan Chicken Salad, Spicy Nuggets and Cut Sea Salt Fries.
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View from the C-Suite: Wendy’s CMO talks strategy behind ‘French toast guy’
The QSR's latest breakfast launch was met with confusion...but that helped it go viral.
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How does Wendy’s plan to win the breakfast wars?
From the C-Suite newsletter: The QSR gives us the skinny on how it plans to disrupt the category.
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Trends to Watch: Urban concepts, brand pairings and freelance collectives
Three trends that are heating up in the retail, brand and agency worlds.
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Starbucks, Wendy’s add plant-based sandwiches to their menus
Both chains have tapped the Canadian market for their first foray into the category.
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Weekend reading: Dairy Queen serves up 75 years
The iconic brand celebrates its sweet heritage, and uses product innovation to stay relevant in a crowded market.
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Carl’s Jr.’s Canadian shake up
The burger co hopes its milkshakes will bring everyone to the yard.
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Throwback Thursday: strategy in 2002
For our 25th anniversary, we're travelling through time. In '02, healthy food was all the rage and Grip Limited was born.
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Shopper Innovation Awards: Wendy’s makes magic
The QSR enlists actual magicians to promote its Pretzel Bacon Cheeseburger, resulting in a Bronze win.
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Shopper Innovation Awards: Brand new!
Metro wins Gold, Wendy's takes Silver and Friskies wins Bronze in the category that recognizes new product launches.
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Wendy’s plays with bacon, mushroom and cheese
The QSR launches a social paper, rock, scissors-inspired game, along with radio and TV ads, to feed the conversation with its recently increased Facebook audience.
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Wendy’s finds the beef
The QSR has launched an extensive campaign to introduce it's new cheeseburger and updated catchphrase.
