Articles Tagged ‘Mark Childs’
Metrolinx likens ongoing work to an ‘awkward phase’
The transit operator acknowledges the frustrations its projects have caused, but shows them as a step towards progress.
GO Transit helps riders define their ‘GO Time’
The transit agency aims to drive ridership by showing customers how taking the bus and train can help them maximize their time.
GO Transit positions itself as an automotive disruptor
For its first appearance at the Canadian International Auto Show, the agency aims to show public transit in a new light.
Samsung CMO heads to Metrolinx
Mark Childs will help build partnerships, increase non-fare revenue and turn the agency into a data-driven organization.
How Samsung won back consumer trust
Experts weigh-in on the electronics co’s rise in brand trust surveys, and offer insight on how Tim Hortons can replicate its success.
Samsung store ‘transcends’ its technology products
We go inside the brand’s Eaton Centre experience store to learn how it’s looking to offer more than just products on shelves.
Samsung aims to ‘Do Bigger Things’ at the Olympics
Why and how the brand has partnered with Team Canada on a campaign to promote its latest smartphone.
Samsung explores the love spectrum
This year’s “Look at Me” campaign puts the spotlight on the power of assistive technology.
Strategy Awards names its three co-chairs
Meet the industry pros leading the jury for the awards recognizing the best planning work in Canada.
The frightening reality of VR
Samsung takes on your fears as it adapts a global platform to Canada.
Samsung takes a 360-degree view on fears
The “#BeFearless” program comes to Canada, employing VR tech to help people overcome what scares them most.
Samsung brings #GalaxyLife on tour
The cross-country pop-ups show off the company’s “full mobile ecosystem” through various lifestyle activities.
Cannes 2016: Why I’m thanking creativity
Young Lions juror Mark Childs on why the next gen should remind seasoned marketers to take risks and never settle.
Cannes 2016: New tech is not enough
Samsung Canada’s CMO Mark Childs on why just placing cool tech at the centre of a campaign doesn’t make it innovative.
Samsung goes all-out for the S7
The launch campaign is “one of the most extensive” the company has run to bring the phone’s features to life.
