Articles Tagged ‘Mondelez’

angela cuneo

Culture shock

L’Oreal, Mondelez and FGL sports are trying to infuse new thinking with a jolt of hands-on learning.

Mond

Mondelez brings back the love

The CPG co creates its second youth soccer-focused campaign.

SMG Agency Photo

MAOY Silver: Starcom’s silver lining

With a new president at the top, the agency picked up a handful of new clients and continues to focus on content and data.

shutterstock_89267485

Can cereal get its groove back?

As consumers stray to other options, can changing perceptions and new strategies revamp a stale cereal category?

shutterstock_170431640

Mondelez taps into entrepreneurial culture

The CPG co is partnering with tech startups and retailers on Canadian pilot projects.

IMG_20150625_114514

Mondelez’s musical mornings

BelVita’s latest sampling efforts show what your breakfast routine has been missing – a live piano serenade.

Mini

Cadbury shrinks down

The chocolate brand makes big moments mini in its new campaign for its shrunken sweets.

CoffeeCrispCakeBarsHorzSM

Coffee Crisp’s survival guide

Strategy looks back at how the chocolate bar fought fierce competition to become a Canadian icon in 75 short years.

Wheat Thins viking

Wheat Thins gets defensive

Need some viking protection? The brand’s latest Twitter push has characters to guard your tweets.

Ritz bites into UGC for new format launch

With Ritz To-Go hitting shelves, the Mondelez brand asks consumers to make their own comic strip.

Incubation culture’s big moment

Why brands and agencies are turning to innovative startups to stay ahead of the curve.

shutterstock_189811220

Calling all entrepreneurs! Cossette’s got space for you

Why bring in startups? For the Toronto agency, it’s all about learning to be more nimble, agile and how to do more with less.

fcb

FCB brings in a new CCO for ‘fresh eyes’

Jon Flannery joins the agency to move it in a new direction, while Robin Heisey (pictured) talks about what’s next for him.

Dentyne prepares daters to pucker up at the movies

Striving to become part of millennials’ pre-date ritual, the gum brand has partnered with Cineplex for its latest campaign.

Future Flash blog: On invention and failure

Speakers from Deutsch, Mondelez global and more took to the stage to discuss things that keep them up at night, and potential solutions.