Articles Tagged ‘Nike’

Events in the metaverse work if there is a sense of
authenticity and if they’re executed in a fantastical way, say experts; In true Nike and Gucci fashion, both brands dropped limited-edition goods.

The fundamentals of metaverse marketing

Whether you’re selling loot or opening digital bars, users still expect authenticity from their virtual worlds.

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Brands should align values instead of interests

Research from Sid Lee goes deep on what brands do right and wrong when they try to create connections with communities.

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Consumers more concerned about inequality than health

IMI’s latest wave of pandemic research shows more people think social unrest is the biggest issue facing their communities.

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The Next Big Thing in artificial intelligence

New ways brands are using AI to find efficiencies, launch products and get closer to customers.

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The future shopper is now

Profiles of three different consumers that are shaping the shopping landscape (and how retailers are meeting their needs).

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Strategy’s most read of 2018: The Olympics

This year’s winter games drummed up a lot of interest in how brands were leveraging their sponsorship.

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Show your brave face

Editor Jennifer Horn explains why it doesn’t hurt brands to be bold.

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Check it Out: Nike’s church of basketball

The apparel brand transformed a former church into an elite basketball training space with the help of Momentum Worldwide Toronto.

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Branding a new pro soccer league

Nike marketing veteran Roy Nasrallah tells an inspirational story to support the launch of the Canadian Premier League.

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Corner Office Shifts: CEO David Johnston to leave Aimia

A round-up of senior-level executive changes you may have missed.

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Nike focuses on Canada’s competitive side

The brand’s winter campaign includes nine slightly different ads delivering a unified message about politeness in sports.

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Tech in Action: Nike’s AR treasure hunt

An update to the brand’s SNKRS app rewards sneaker heads for going the extra step.

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Check it out: Nike’s non-comeback story

A new Olympic spot profiles one basketball player’s step-by-step return to sport.

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AToMiC Awards: Made you look

Through creative use of their environments, these OOH campaigns won eyeballs and hijacked mobile reach.

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The top brand stories of 2015

We examine the news and trends that shaped 2015 by looking back at our most-read stories of the year.