CPG / CSR / Health+Beauty
The beauty care brand creates an online spot built on the notion that women are their own worst critics.
Zulu also picked up Silver for its “Quattro Experience” for Audi, while Taxi, Leo Burnett and Calder Bateman were among the other Canadian agencies to nab honours.
From Carly Rae and Telus to Ryan Gosling and Guinness, we dream up some potential celeb-brand pairings.
Awards / Shopper Marketing
The credit card company and its agency MacLaren McCann pick up the top prize at the inaugural award show. McDonald’s and Tribal DDB also win big, as do James Ready and Leo Burnett.
Read all about the winners of the only Canadian awards to recognize business effectiveness proven by rigorous published cases.
A year’s worth of insights gleaned straight from Canada’s top marketers.
Fashion+Clothing / Shopper Marketing
The Quebec-based fashion retailer makes its mark on the West Edmonton Mall with suspended change rooms and social media photo booths.
From a pubcaster to an athletic wear manufacturer, here are brands that are staying ahead of the curve.
How does a purveyor of yoga pants become one of the most successful brands to come out of this country? With a grassroots marketing approach that starts from the bottom up.