Emily Wexler
Dove sketches real beauty
CPG / CSR / Health+BeautyThe beauty care brand creates an online spot built on the notion that women are their own worst critics.
Zulu Alpha Kilo and Grey Canada win Gold at ADC Awards
AwardsZulu also picked up Silver for its “Quattro Experience” for Audi, while Taxi, Leo Burnett and Calder Bateman were among the other Canadian agencies to nab honours.
Celebrity CD wish list
YouthFrom Carly Rae and Telus to Ryan Gosling and Guinness, we dream up some potential celeb-brand pairings.
Q&A: Ryan Holiday on manipulating the media
Branding / MediaThe American Apparel marketer and author of Trust me, I’m Lying: Confessions of a Media Manipulator sat down with strategy to talk about getting your brand noticed in the new media landscape.
MasterCard’s Stylicity wins Grand Prix at Shopper Innovation Awards
Awards / Shopper MarketingThe credit card company and its agency MacLaren McCann pick up the top prize at the inaugural award show. McDonald’s and Tribal DDB also win big, as do James Ready and Leo Burnett.
The 2013 CASSIES winners revealed
AwardsRead all about the winners of the only Canadian awards to recognize business effectiveness proven by rigorous published cases.
Marketer Survey 2012
ResearchA year’s worth of insights gleaned straight from Canada’s top marketers.
Simons brings fluid retail design to Edmonton
Fashion+Clothing / Shopper MarketingThe Quebec-based fashion retailer makes its mark on the West Edmonton Mall with suspended change rooms and social media photo booths.
2012 Brands of the Year
BrandingFrom a pubcaster to an athletic wear manufacturer, here are brands that are staying ahead of the curve.
Brands of the Year: Lululemon takes local to the next level
Fashion+ClothingHow does a purveyor of yoga pants become one of the most successful brands to come out of this country? With a grassroots marketing approach that starts from the bottom up.
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