Editorial

frankpalmer

Editorial: Extreme advertising

Mary Maddever on advertising’s rapid-fire evolution and how the industry is trying to keep up.

Upfront

Trudeau

The political brand-wagon

Brands in the U.S. are jumping on the election with political-themed campaigns. Here are some Canadian examples that strategy would like to see.

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O.B. gets even more personal

The brand launches its newest campaign called “Endless Celebration.”

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NABS’ high-flying interns

A look at the National Advertising and Benevolent Society’s Vintage Intern Auction.

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Lego builds Quebec base for Christmas

The iconic brand launched a campaign to build its presence in French-speaking Canada.

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More than chance: 25 years of McDonald’s Monopoly

The fast food brand celebrates a quarter century with the classic board game.

Forum

AndyMacAulay

Nine-and-a-half things I learned about running an ad agency

Andy Macaulay shares wisdom gleaned from years in the agency trenches.

Back Page

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Back page: Frank Palmer’s rap for charity

The Big Man auctions off his services as an intern.

Features

the lads

Taxi adds CBO remit, gains new global CCO and loses Taxi 2 ECD

Changing of the creative guard: Steve Mykolyn passes the CCO baton and takes on the new CBO role, while Lance Martin tackles a start-up.

ExploreCanada

Instagram & Pinterest insider intel

Industry experts weigh in on how brands can best take advantage of the latest social media trends.

TBWA2

The un-siloed quest for integration

Whether from beginnings as a media-agnostic, digitally integrated agency or from a silo-heavy global network, creative houses across Canada still grapple with integration. How agencies approach the problem of meshing different creative disciplines.

Agencies of the Year

Melody Adhami

DAOY: Jury

Meet the industry experts who made the tough decisions in Digtal Agency of the Year.

SBisch

MAOY: Jury

The industry vets who judged Media Agency of the Year.

DDB and BBR

AOY & DAOY Gold: DDB & Tribal’s golden game plan

Read how DDB & Tribal won both creative and Digital Agency of the Year prizes.

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Campaign of the Year: Cundari’s SickKids app a win-win

The app wins the award for the highest combined score of all the AOY cases.

Jungle_Media GROUP

MAOY Gold: Jungle Media flexes its collaborative muscles

Read about how Jungle Media captured Media Agency of the Year Gold.

John St. WINNER

AOY & DAOY Silver: John St. tickles the funny bone

John St. rides an ‘uber-digital’ focus to Silver in both Agency and Digital Agency of the Year.

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MAOY Silver: OMD integrates its way to glory

The agency returns to the MAOY podium for the first time since 2009.

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AOY & DAOY Bronze: Taxi techs up its ride

Taxi celebrates 20 years by nabbing Bronze in the Digital Agency and Agency of the Year categories.

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2012 Media Directors of the Year & Next Media Star

Peter Mears and Jamie Edwards share the Media Director of the Year honour, while Bailey Wilson is named Next Media Star.

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2012 Agency of the Year | Scores & Methodology

See how we calculated our MAOY, DAOY and AOY winners.

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DAOY Honourable Mention: Leo Burnett’s digi-real ramp-up

The agency changed its game to grab digital honours in fourth spot.

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MAOY Bronze: Media Experts’ rejig pays off

The agency holds strong in the winners’ circle two years running.

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AOY Honourable mention: Lowe Roche’s key to innovation

The agency seeks strategies agnostic of any discipline.

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MAOY Honourable Mention: ZenithOptimedia mines data and taps content

The agency is fresh from rebranding as the place to go for “Live ROI.”

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AOY: Jury

Meet the judges for Agency of the Year.

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