Editorial: Extreme advertising
Mary Maddever on advertising’s rapid-fire evolution and how the industry is trying to keep up.
The political brand-wagon
Brands in the U.S. are jumping on the election with political-themed campaigns. Here are some Canadian examples that strategy would like to see.
O.B. gets even more personal
The brand launches its newest campaign called “Endless Celebration.”
NABS’ high-flying interns
A look at the National Advertising and Benevolent Society’s Vintage Intern Auction.
Lego builds Quebec base for Christmas
The iconic brand launched a campaign to build its presence in French-speaking Canada.
More than chance: 25 years of McDonald’s Monopoly
The fast food brand celebrates a quarter century with the classic board game.
Nine-and-a-half things I learned about running an ad agency
Andy Macaulay shares wisdom gleaned from years in the agency trenches.
Back page: Frank Palmer’s rap for charity
The Big Man auctions off his services as an intern.
Taxi adds CBO remit, gains new global CCO and loses Taxi 2 ECD
Changing of the creative guard: Steve Mykolyn passes the CCO baton and takes on the new CBO role, while Lance Martin tackles a start-up.
The un-siloed quest for integration
Whether from beginnings as a media-agnostic, digitally integrated agency or from a silo-heavy global network, creative houses across Canada still grapple with integration. How agencies approach the problem of meshing different creative disciplines.
Agencies of the Year
Meet the industry experts who made the tough decisions in Digtal Agency of the Year.
The industry vets who judged Media Agency of the Year.
AOY & DAOY Gold: DDB & Tribal’s golden game plan
Read how DDB & Tribal won both creative and Digital Agency of the Year prizes.
Campaign of the Year: Cundari’s SickKids app a win-win
The app wins the award for the highest combined score of all the AOY cases.
MAOY Gold: Jungle Media flexes its collaborative muscles
Read about how Jungle Media captured Media Agency of the Year Gold.
AOY & DAOY Silver: John St. tickles the funny bone
John St. rides an ‘uber-digital’ focus to Silver in both Agency and Digital Agency of the Year.
MAOY Silver: OMD integrates its way to glory
The agency returns to the MAOY podium for the first time since 2009.
AOY & DAOY Bronze: Taxi techs up its ride
Taxi celebrates 20 years by nabbing Bronze in the Digital Agency and Agency of the Year categories.
2012 Media Directors of the Year & Next Media Star
Peter Mears and Jamie Edwards share the Media Director of the Year honour, while Bailey Wilson is named Next Media Star.
2012 Agency of the Year | Scores & Methodology
See how we calculated our MAOY, DAOY and AOY winners.
DAOY Honourable Mention: Leo Burnett’s digi-real ramp-up
The agency changed its game to grab digital honours in fourth spot.
MAOY Bronze: Media Experts’ rejig pays off
The agency holds strong in the winners’ circle two years running.
AOY Honourable mention: Lowe Roche’s key to innovation
The agency seeks strategies agnostic of any discipline.
MAOY Honourable Mention: ZenithOptimedia mines data and taps content
The agency is fresh from rebranding as the place to go for “Live ROI.”
Meet the judges for Agency of the Year.