Articles Tagged ‘DentsuBos’

centralstation

Agency Holiday Cards 2017

From chatbots to customized drinks and fake conference calls, here’s how the industry has been spreading holiday cheer.

Fujifilm

Fujifilm captures the tangibility of instant photos

In its latest campaign, the brand aims to convince consumers of the joys of keeping physical copies of their most cherished moments.

subway

Dentsu Aegis wins Subway

A team made up of talent from agencies in Canada and the U.S. will handle creative and media across North America.

Craft Matters Creative Hack

Why hacking is helpful

A recent Dentsu Aegis hackathon helped creatives from multiple agencies get at new, data-driven ideas for clients.

Nutrience-campaign-bear-623x350

DentsuBos wins Nutrience creative assignment

An upcoming campaign will focus on differentiating the pet food brand in an increasingly crowded category.

Dr Pepper

Dr Pepper breaks the bond of twins

A new campaign builds off the brand’s “unique” approach to targeting millennials.

Manulife

What’s behind Manulife’s creepy carnival?

The brand continues its “Uncover the Truth” platform, focusing this time on investments.

Manulife

Manulife looks to U.S. for new agency assignments

San Francisco’s Heat will handle the insurance company’s creative globally, including in Canada.

pexels-photo-359989

Up to the Minute: A new SVP for GCI Group

Plus: The Colony Project launches a start-up focused PR program and more news you might have missed.

westjetfathersday

Brands do it for dad

With Father’s Day approaching, a look at how some companies are paying tribute.

PlanCrop

Plan gives child marriage the finger

Why the non-profit simplified the message and made a more provocative statement ahead of taking its campaign national.

Manulife

Manulife brings drama to digital

The financial brand takes a more insights-driven approach to its new mortgage advertising.

DentsuBos - New Hires - March22_17[1]

DentsuBos adds to Toronto creative team

The agency has brought on 10 new staff to grow the department, including a pair of new creative directors.

Rivest

DentsuBos makes creative promotions

Sebastien Rivest takes on a Canada-wide CCO role, as Lyranda Martin-Evans and Travis Cowdy move up to VP, ECD positions.

Motts

Mott’s mixes up the Caesar

A new Clamato product targets at-home bartenders as the brand continues its innovation strategy.