J Walter Thompson Canada » strategy

Articles Tagged ‘J Walter Thompson Canada’

hotels.com

Hotels.com tries to rename the August long weekend

In a campaign stunt on Twitter, the travel site sourced ideas for a consistent name to be used across Canada.

JWT Reloads

J. Walter Thompson names ECDs

Ari Elkouby and Cory Eisentraut’s new roles are among a number of recent additions to the agency’s ranks.

YSM - Money

Understanding poverty, $7.35 at a time

Toronto’s Yonge Street Mission is challenging locals to live on the same amount of money as the average food bank user.

Upfront - Giving GeneSM

It’s all in the genes

Easter Seals is testing people’s DNA in an unorthodox peer-to-peer fundraising campaign.

Screen Shot 2018-02-23 at 5.40.49 PM

Rethinking social apps

How three brands delivered messages by tweaking the common approach to popular platforms.

Dave&Josh _ Photo v1

No Fixed Address names CCOs

David Federico and Josh Budd join from JWT following the departure of CDs Dhaval Bhatt and Shawn James.

susanbrent

J. Walter Thompson announces new promotions

Susan Kim-Kirkland and Brent Choi receive new mandates, impacting Canada as well as the wider agency network.

Junos

The Juno Awards get a new look

The Canadian Academy of Recording Arts and Sciences hopes refreshed branding will convey it is more than one awards show.

#20minutes4change 650x490_EN

A script for talking about consent

White Ribbon and JWT created a starting point for conversations dads should have with their sons to prevent assault.

Winter Swear Jar

Agency of the Year 2017: The smarts behind Silver

How JWT, Rethink, Bimm, OMD and The Colony Project turned big ideas into AOY wins.

IMG_9013-623x350

Here are your 2017 Agency of the Year winners

Cossette repeats as Canada’s top agency, while Leo Burnett takes Gold in the inaugural Design category.

Processed with VSCO with b3 preset

JWT names new CCOs

David Federico and Josh Budd become the first duo to co-lead the agency’s creative department in Toronto.

mazda

Mazda puts its attention to detail to the test

The automaker uses high-powered photography to allow users to zoom in on the smallest details of MX-5 RF.

hotelstempcap

Could you be Captain Obvious?

A new social contest to temporarily fill the Hotels.com spokesperson’s shoes aims to build on the brand’s social momentum.

376810_f345a2bcd33f48f18a60b09070eb2327

Cannes 2017: Canada gets 20 more shortlist mentions

Leo Burnett, Rethink and others got their first nods of the festival on the Cyber, Promo, PR and Outdoor shortlists.