Articles Tagged ‘J Walter Thompson Canada’

thunder

JWT partners with Thunder on programmatic creative

Why the agency is shaking hands with a fledgling technology to automate (and optimize) parts of the creative process.

CMN

Children’s Miracle Network takes its ‘champions’ digital

How an automatic balloon machine has helped the organization broaden its storytelling.

FINAL_1

The Contenders: Tech that packed a punch

Our look at this year’s award show hopefuls continues with work that used technology to bring insights to life.

tourismtoronto

Recognizing what makes up Toronto

The city’s tourism organization positions a culturally progressive urban hub as “Canada’s downtown.”

Hotesl

Hotels.com rewards the winter weary

A virtual swear jar provides Canadians disgruntled by winter weather a chance for escape.

FINAL_1

Mazda turns heads

An interactive, face-tracking billboard aims to reflect the craft that goes into the automaker’s design.

aircanada

Air Canada flies the country’s ‘newest family’

A timely new video shows the airline helping reconnect a refugee family on Canadian soil.

walmartbts

Walmart targets growing needs

The retailer’s back-to-school campaign looks to give extra value to both moms and post-secondary students.

Embarq_MainIMG[1][1]

Inside Air Canada’s crowdfunding move

The airline hopes its new Embarq platform is just the ticket to winning over millennial travellers.

13497644_10155239138858539_5040159966607492617_o

Cannes 2016: Does copy testing kill – or create – great work?

JWT’s Brent Choi on the role of testing in award-winning Film campaigns.

hotlinebling

Cannes 2016: 19 shortlist spots for Canada

Drake is among those shortlisted in the first-ever Music category, Jam3 gets four in Entertainment and nine noms land in Film.

cannes lions

Cannes 2016: Canada brings home seven Lions

A good showing in Radio and wins in Direct and Promo balance out Canadian work being shut out of other categories.

eia

Cannes 2016: Canada gets 28 more shortlist mentions

Canadian work dominated in Design, also making showings in the Digital Craft, Outdoor and PR categories.

Uber Hunger_clip1

AToMiC Awards: Removing the friction

These social campaigns broke barriers to action with devices and narrative techniques.

Spenda_FSI_June2016_Family Shot[3]

JWT Canada wins Splenda’s North American business

The shop is tasked with a new product launch for the U.S.-based sweetener brand.