Articles Tagged ‘J Walter Thompson Canada’

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Could you be Captain Obvious?

A new social contest to temporarily fill the Hotels.com spokesperson’s shoes aims to build on the brand’s social momentum.

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Cannes 2017: Canada gets 20 more shortlist mentions

Leo Burnett, Rethink and others got their first nods of the festival on the Cyber, Promo, PR and Outdoor shortlists.

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Tim Hortons’ Canadian birthday toast

Amid a score of history-focused Canada 150 spots, head of marketing Tammy Sadinsky aims for the here and now.

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Kids Help Phone debuts new branding

The organization modernizes to be seen as more than a “crisis only” service.

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Leo leads Canadian One Show finalists

A total of 21 local agencies have a shot at picking up a Pencil at next month’s show.

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JWT partners with Thunder on programmatic creative

Why the agency is shaking hands with a fledgling technology to automate (and optimize) parts of the creative process.

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Children’s Miracle Network takes its ‘champions’ digital

How an automatic balloon machine has helped the organization broaden its storytelling.

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The Contenders: Tech that packed a punch

Our look at this year’s award show hopefuls continues with work that used technology to bring insights to life.

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Recognizing what makes up Toronto

The city’s tourism organization positions a culturally progressive urban hub as “Canada’s downtown.”

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Hotels.com rewards the winter weary

A virtual swear jar provides Canadians disgruntled by winter weather a chance for escape.

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Mazda turns heads

An interactive, face-tracking billboard aims to reflect the craft that goes into the automaker’s design.

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Air Canada flies the country’s ‘newest family’

A timely new video shows the airline helping reconnect a refugee family on Canadian soil.

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Walmart targets growing needs

The retailer’s back-to-school campaign looks to give extra value to both moms and post-secondary students.

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Inside Air Canada’s crowdfunding move

The airline hopes its new Embarq platform is just the ticket to winning over millennial travellers.

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Cannes 2016: Does copy testing kill – or create – great work?

JWT’s Brent Choi on the role of testing in award-winning Film campaigns.