Articles Tagged ‘MEC’

godaddy

GoDaddy ups its product game

The second spot in the “Itty Bitty Ballers” campaign reinforces the focus on easy website building and customer support.

Hotesl

Hotels.com rewards the winter weary

A virtual swear jar provides Canadians disgruntled by winter weather a chance for escape.

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Up to the Minute: New clients at FCB/Six, Environics

Plus: Molson Coors sticks with its media partner and more news you may have missed.

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Molson helps NHL enter VR

How the beer co is using its brand and traditional assets to drive interest in a next-gen hockey broadcast on Sportsnet.

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What are Canada’s most trusted brands?

The second annual Gustavson Index reveals the standouts for consumers in various categories.

playtexplayon

Playtex gives girls a level playing field

The new Play On Canada grant looks to give female high school teams the same opportunities as their male classmates.

MEC

NKPR wins business for outdoor retailer MEC

The agency takes on PR duties for the co-op brand as it opens new stores in Canada this year.

ScottsKillButton

Scotts’ growing spring strategy

A foul-mouthed weed and emotional ads are part of a new plan to reach consumers who’ve previously ignored the category.

Hotels

Hotels.com (and Captain Obvious) come north

From pasty skin to hoser jokes, the brand plays on Canadian characteristics for its first unique campaign in this market.

GoDaddy

GoDaddy puts cats in hats

A new campaign positions the web host as a go-to for taking small business ideas to the next level.

Pilsner

Old Style Pilsner welcomes you to ‘Pil Country’

The beer brand builds a bar in an ice fishing shack to bring new and old drinkers together.

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Molson launches historic product line

The beer brand goes as far back as the 1700s in its recipe vault for its latest brew.

Belgian

Central Station wins Molson’s Belgian Moon

The Toronto shop is now creative and strategic AOR for the wheat beer brand, newly launched in Canada.

anythingforhockey2

What’s next for Molson’s rooftop rink?

The beer brand opens the rink up to the public, and prepares to launch a new “#AnythingForHockey” TV spot.

Etsy Made in Canada_Photo 1_Iveth & Claudia

Maverick Maker of the Year: Etsy goes offline

How real-world experiences have become a cornerstone of the online marketplace’s strategy.