Articles Tagged ‘North Strategic’

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Samsung goes all-out for the S7

The launch campaign is “one of the most extensive” the company has run to bring the phone’s features to life.

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Branded content gets real (and pays for itself)

A look at who has moved beyond test-and-learn to make compelling content part of their business model.

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Sport Chek’s claim to basketball

With “#WeGotNow,” the retailer is attempting to expand its connection with Canada’s basketball culture.

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Check it out: When Secret Santa goes wrong

Air Miles helps out those less intuitive gift-givers.

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Sports Experts’ new direction

The retailer has launched a new platform to build more of an emotional connection with Quebec consumers.

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Cadillac Fairview’s hiding hacks

The shopping centre company launches a digital campaign to help keep the surprise alive.

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Cadillac Fairview goes digital for Black Friday

Why the shopping centre co is upping its spend ahead of one of the season’s busiest days.

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Caring for the caregivers

Health care co Saint Elizabeth launches a new brand with a campaign dedicated to the “invisible” among us.

Airbnb Teams Up With Toronto Maple Leafs and Raptors

Airbnb makes itself at home at the ACC

The site and venue team up for an overnight ultimate sports experience contest.

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Canada Goose’s cinematic journey

How the brand has tapped Canadian film talent for its latest content strategy.

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Air Miles and Uber begin national partnership

The relationship begins with a one-day contest and a promotion that gives Canadians a new way to earn miles.

Sherway Gardens Grand Opening Ribbon Unveil.  September 22, 2015. Toronto, Canada. (photo: Vito Amati)

What’s in store for Cadillac Fairview

Former Xbox marketer Jason Anderson plans to make the mall property owner a household name.

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Brands of the Year: Sport Chek’s better is here

The retailer continues to push the envelope, from its teched-out stores to its content strategy.

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Toronto Eaton Centre goes (literally) mobile

The mall takes over a TTC streetcar with a curated wardrobe execution as it expands its shopping space.

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Tim Hortons gets NHL stars in-store

Sidney Crosby and Nathan MacKinnon take a shift in their hometown Tims, while the QSR gets into the trading card game.