Articles Tagged ‘Veritas’

Wine

Ontario wine carves its path

A new campaign with edgy creative positions the province’s wine as new and bold.

expediavegas

Expedia helps you be who you want in Vegas

The travel site’s latest campaign showcases its new emphasis on providing not only deals, but experiences too.

Wearables

Best Buy’s wearable couture

Why the retailer brought a fashion-forward element to its annual tech showcase.

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Best Buy powers up for Pokemon Go

The retailer helped players get the most out of the game by sending staff to Pokemon-catching hotspots and providing free WiFi.

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Veritas opens Vancouver office

The PR firm will bring a new regional presence to its national clients, including a newly-formalized relationship with Best Buy.

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Best Buy creates some fun

With “#BestDay” the retailer shows how consumer tech can help make unique memories.

Expedia.ca-Canadians set to leave close to 10 million vacation d

Expedia.ca tackles vacation deprivation

The travel site takes on Canadians’ restlessness with a branded content campaign and contest.

BestBuy

Best Buy dials up its back-to-school push

The retailer helps parents break through the jargon in its new campaign.

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Microsoft meets Gen Z

An influencer campaign puts the new Surface 3 in the hands of YouTubers in an effort to speak to younger students.

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Canada Dry Mott’s new product love affair

Product innovation tends to fail. So why is the beverage co banking on new product launches? The simple answer: it’s working.

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MSLGroup hires an SVP

The firm taps Caroline Murphy to expand its lifestyle business and bring expertise to paid digital and social.

how-to-dad

Trends you might have missed

Say goodbye to giftvertising, and say hello to YouTubers and anyone but mom. Here’s what you should keep an eye on in 2015.

expedia

Inside Expedia’s content play

What happens in Vegas won’t stay in Vegas. The travel site is sending seven Canadians to the city of sin for a big content push.

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Maverick hires a VP

The Toronto shop has brought in Rick Byun to help grow the business.

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Throwback Thursday: strategy in 2014

Let’s look back on the past year (so far). In ’14, brands challenged gender norms and wearable chatter skyrocketed.