Circle K
Company Info
The Work
Circle K wants you to be lucky this holiday
Oh Henry levels up its shopper game with Circle K
Circle K puts a positive spin on being naughty
Circle K aims to connect beyond convenience
In the News
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Marketers on the Move: Molson Coors marketer takes on Granville Island duties
Molson Coors names a Granville Island marketer Carlie Lorentz is taking on the marketing manager role at Granville Island Brewing. Lorentz was ...
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Protein Candy launches via Sobeys and Circle K stores
The brand is targeting health-conscious millennials and avid gym-goers.
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Couche-Tard appoints new president and CEO
Outgoing executive Brian Hannasch will stay on in an advisory capacity.
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How 5-hour Energy is getting a boost through contesting
The brand is running a big C-Channel promo and retail push.
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Couche-Tard’s beverage, fresh food and private label offering surges in Canada
The convenience retailer cited a growing product mix for the growth in Q1.
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Oh Henry! uses a spontaneous contest to tackle hunger
The brand injects some urgency into a Circle K partnership to extend recent messaging about the inevitability of hunger.
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Circle K is looking to score with a private label giveaway
The "Hockey Bag of Chips" is part of a recent focus on gamification and contesting.
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Couche-Tard, Fire & Flower expand retail relationship
The cannabis retailer will open four new co-located stores with the convenience operator throughout Ontario.
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Couche-Tard is seeing strong growth in fresh food
The convenience retailer is seeing opportunities in new products, segments and bringing back its marketing spend.
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Couche-Tard deploys $55 million in funding for ‘the future of convenience’
The retailer is investing in delivery, AI and lottery app startups.
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Circle K and Fire & Flower to expand cannabis footprint
More co-located stores are planned for Alberta, Saskatchewan and Manitoba, with eyes on Ontario and the U.S.
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Couche-Tard picks Taxi as its AOR
The Canada-wide assignment includes "a full slate of agency work" for both the Circle K and Couche-Tard convenience banners.
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Hershey goes grassroots to activate its NBA partnership
Circle K takeovers and contesting are part of a donate-with-purchase push to build and upgrade basketball courts for youth.
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Will Mondelez’ mystery Sour Patch Kids hit the sweet spot?
The candy brand is trying to drive ongoing engagement during an important season with a scavenger hunt and convenience partnerships.
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BioSteel looks to ball with Circle K
The official sports drink of the Raptors is tapping a popular convenience chain with its new shopper program.
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Conagra Canada promotes protein-based snacks
How the company entered gas and convenience for the first time to sell Slim Jim, Duke's and Bigs.
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Low-cost retailers see brand boost in weak economy
RBC topped Brand Finance’s list, with five banks in the top 10.
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Couche-Tard to phase out Mac’s name
All of the company's convenience store chains will be rebranded as Circle K to give it a unified global brand.
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Couche-Tard chooses Palm + Havas as AOR
How a "refreshing" focus on metrics and KPIs convinced the gas and convenience retailer to take a chance on a new agency after 18 years.
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Stops, starts and changes; Couche-Tard expands into Europe
Canadian grocers may soon see an online deal aggregator; Target and Microsoft announce new retail locations; and Best Buy Canada unveils a plan to compete with Amazon.
