Addition Elle and Penningtons employees fight stereotypes together
Check it out: Penningtons’ powerful song
In the News
President shuffle at Toys ‘R’ Us, Walmart and Reitmans
New leaders will helm the retailers as they face increased competition from online players.
The evolution of award-winning marketing strategies
Brands like Penningtons and SickKids reveal their secrets for transformations that win in market (and at the Strategy Awards).
MFMK looks to take personal styling mass
The startup creates free inspiration boards, driving traffic to retail partners like Simons and Penningtons.
2017 Marketers of the Year
Meet six change agents who took risks and reaped rewards for their brands in 2016.
Marketers of the Year: Ginette Harnois won’t compromise
How stigma-challenging creative and robust CRM helped Penningtons empower its plus-size customer through fashion.
Penningtons brings AR in store
The retailer boosts engagement ahead of Black Friday with a "Mystery Quest" app.
Strategy Awards 2016 shortlists: Part Five
We're rolling out all the contenders leading up to tomorrow's gala. Today, we feature the Launch and Niche Strategy categories.
The right man for Reitmans
The retailer's new CMO Jonathan Levitt on data, his media background and what's next for retail.
Check it out: Plus size, minus the stereotypes
Two Reitmans-owned retailers launch campaigns aimed at positioning themselves as democratic fashion choices.
Penningtons’ new attitude
The plus-size clothing retailer repositions to be an advocate for size acceptance.
Are loyalty programs the fifth P of marketing?
A new report shows just how important programs have become, and which brands are doing it right.
Smart Set to close
After a failed rebranding effort, the Reitmans-owned retailer will shutter its doors over the next year and a half.