UM Canada
Company Info
Award-Winning Talent 2025
The Work
FreshCo taps a kitschy disco groove in service of value
Farm Boy aims to refine its masterbrand strategy with new platform
Reese’s Puffs taps Gen Z artists to speak to Gen Z consumers
FanDuel has a date with Destiny (the town, that is)
In the News
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Canadian NBA guard points shoppers to new Reese’s Nougat
Hershey Canada has drafted Montreal-born, Oklahoma City Thunder guard Luguentz Dort (Lu Dort) as the face of a new shopper ...
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BMO supporting underrepresented businesses by using AR to unwrap gifts
BMO has again evolved its CSR initiative to support underrepresented businesses, inviting participants to “Unwrap the Good.” Through an augmented reality ...
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McCain combats ad fatigue with a “content hub” cafe
McCain’s Happy Frydays Café is meant to combat corporate ad fatigue and to be a content hub as much as ...
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BMO adds to its Rainbow Deposits program
This year's iteration of the CSR program includes even more touchpoints.
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New Royale diapers focus on locally made, Baby Show
The new Irving product is coming to Walmart in May.
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Reese’s marries caramel and peanut butter
The confectionery brings a caramel flavour back on shelves.
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Sobeys’ new brand platform embraces the unpredictability of family life
"SoBeIt" puts a positive spin on "food adventures" that become cherished memories.
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Zarbee’s cough syrup comes north via mass retail program
The Kenvue kids cough brand is mixing energetic top-of-line messaging with lower funnel search and ecommerce tactics.
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Oh Henry! uses a spontaneous contest to tackle hunger
The brand injects some urgency into a Circle K partnership to extend recent messaging about the inevitability of hunger.
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The Home Depot makes a big ‘to do’ over its new platform
The retailer is making projects seem less daunting, part of a strategy to build brand equity around product selection and DIY expertise.
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Hershey makes a splash with new Cookies ‘N’ Creme in store promo
The confectionery is seeing increased marketing support as more competitors encroach on the category.
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Nuggs is trying to be brave at shelf
McCain's new plant-based brand is taking the same social-friendly tone that made it a hit in the U.S., into stores.
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The Agency A List: UM Canada
Re-engineering for the future
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The Meatless Farm Co. targets key retailers and meat eaters
The plant-based food company is driving purchases by hitting flexitarians with messaging right outside grocery stores.
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2019 Agency of the Year: Media
Dig into the profiles behind the winning agencies and their investment strategies.
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The Agency A List: UM Canada
Investing in the power of culture
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Up to the Minute: Senior hires at Citizen Relations
Plus: Account wins in the PR world and more news you may have missed.
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Youth marketing that pops
As Coca-Cola cranks up the volume on Covers and bows "Move to the Beat," strategy talks to Canadian president Nicola Kettlitz about how the brand is engaging teens through music and social media.
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Taking the content lead: Mighty morphin’ media agencies
People's media habits have been drastically altered, forcing media agencies to evolve. Meeting an increasingly convergent world head-on requires operational and structural change.
