Articles Tagged ‘Bell Media’

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Up to the Minute: DentsuBos’ newest client

Plus: The ACA’s new board members, free feedback from CASSIES judges and more news you may have missed.

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Introducing the Canadian originals

While Canada’s upfronts often emphasize broadcasters’ U.S. acquisitions, their original series present unique opportunities.

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Jergens makes sure its humour translates

The brand creates a local voice with its new campaign targeting Francophone women.

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Mid-season TV checkup

From the return of the X-Files to a new Seth MacFarlane comedy, see what’s in store for 2016.

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Disney’s Star Wars tease

A new pop-up store in Toronto adds to the film’s hype ahead of its release.

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Kids Help Phone’s new voice

A new pop culture-centric campaign aims to let teens know it can help even with non-crisis situations.

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Up to the Minute: Mackie Biernacki wins retail client

Plus: promotions and changes at TP1and Substance, plus more news you might have missed this week.

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Virgin Radio goes to work

The station positions itself as an office morale booster its latest Montreal campaign.

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Up to the Minute: Meet the new Kraft Heinz president

Plus: New digs for John St., big wins for Giants & Gentlemen and more news you might have missed.

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The Source gets (more) hands-on

The retailer debuts its latest experiential location, based on consumers’ desire to demo products.

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The new world (media) order

From new stars to platform choices galore, editor Emily Wexler reflects on the content jungle out there.

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The fight for specialty channel survival

Starting next year, Canadians will pick, pay and determine the fate of Canada’s slew of specialty channels.

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Online video grows up

Is it time advertisers got over their misconceptions about working with digital video creators?

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Canada takes three more Lions (out of) home

Leo Burnett, Lg2 and Brad collect Silver and Bronze hardware for creative featuring beers, balls and blocks.

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Leo Burnett and Grey rake in Direct, Press, Promo shortlist noms

DDB, JWT, Lg2 and Rethink also bring in a slew of nominations on the first day of the Cannes Lions fest.