Articles Tagged ‘media Experts’
Fall TV 2017: Leaning in to brand building
Buyers weigh in on which new shows and classic reboots will catch on as broadcasters bring conventional back to its roots.
Bell’s big news campaign
Eager reporters help the service provider launch its new TV streaming app.
Moosehead looks to the future
The brewery celebrates its 150th anniversary by setting out a vision for the years to come.
Why BMW is keeping quiet
The automaker shows off its electric vehicle in an unconventional context.
WestJet lights up a giant roulette wheel
The airline breaks two world records en route to its latest Las Vegas-focused stunt.
The state of programmatic
Brian Schwartz, director of programmatic at Xpeto, on what frightens clients and how the practice is shaping the media world.
How Bell is keeping the momentum going for Let’s Talk
This year’s campaign puts a spin on a creative format and uses more social media channels.
WestJet brings a miracle to Fort McMurray
The airline’s latest holiday surprise attempts to reignite the holiday spirit in the tragedy-stricken community.
Check it out: People for Good’s cozy new garment
“The Togetherness Shirt” aims to conquer divisiveness by reminding us that we’re all part of the same race.
Interac’s mystery man
Just who is this guy, and why isn’t he paying for anything?
Best Buy’s wearable couture
Why the retailer brought a fashion-forward element to its annual tech showcase.
The right man for Reitmans
The retailer’s new CMO Jonathan Levitt on data, his media background and what’s next for retail.
Interac taps your heartstrings
The company’s second short film this spring dives into the emotional benefits of its “Be In The Black” platform.
Wiser’s takes an unpretentious approach
The first spot in a new brand platform looks to show that drinking great whisky doesn’t have to be complicated.
Rethink Breast Cancer modernizes its message
The non-profit uses its penchant for hunks and babes to reflect the complexities of breast health.
