Articles Tagged ‘ogilvy & mather’
Embracing the starting position
How Huggies connected with new moms and took home an SIA Grand Prix.
Why Heart & Stroke is seeing red
The organization gets angry in a new campaign that aims to highlight healthcare inequalities facing women in Canada.
Targeting tactics with a digital bent
Using new platforms helped these brands meet younger consumers where they already live.
Who won at the 2017 Strategy Awards?
Huggies and SickKids secured Grand Prix awards at this year’s gala recognizing the best in strategic planning.
2017 Strategy Awards: Huggies leaves no baby unhugged
The brand launched volunteer hugging programs in hospitals to highlight the power of hugs.
Here is the Digital Agency of the Year shortlist
These 14 agencies are still in the running for DAOY.
Ogilvy, McCann lead Canada wins at the Effies
See the full list of winners and how local agencies placed in this year’s Effies Index.
AToMiC 2017: Knowing your brand DNA
Huggies and Honey Nut Cheerios go back to basics with hugs and bees.
Check it out: Tim Hortons gets in with the coffee snobs
The chain promoted its new lattes by infiltrating a trendy neighbourhood with a hip, minimalist cafe.
Ogilvy names new creative leadership
As its restructuring begins to take shape, the agency brings on Brian Murray to be its new CCO in Canada.
What it takes to win at the CASSIES
Judges tell us what made the Gold winners stand out from the pack, plus a photo gallery from this year’s gala.
Destination Canada names two new agencies
Ogilvy & Mather and Cossette will split the strategic marketing assignment for the national tourism organization.
Ogilvy & Mather announces global restructuring
A number of structural and leadership changes look to consolidate the network’s sub-brands and improve efficiency.
Carlsberg picks Ogilvy
The agency is the new AOR for all of the brewer’s brands in Canada, including Kronenbourg and Somersby.
Camp Jefferson gets a new head of planning
Former Ogilvy planning director Doug Potwin brings a holistic approach and 23 years of experience to the agency.
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