Articles Tagged ‘apple’

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Does Alexa or Google win with marketers?

A poll shows where some businesses see the most opportunity with voice platforms.

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Gadget Tracker: How many people are buying an Apple Watch?

Plus, Waymo gets one step closer to self-driving cars.

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Happy employees make happy customers

Telus’ chief envisioner Dan Pontefract details how improved corporate culture leads to better customer retention.

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Infiniti builds buzz with early adopters

The luxury auto brand is building interest in the QX50 SUV by tapping into consumers’ excitement for technology.

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Tim Hortons named most authentic Canadian brand

Cohn & Wolfe adds Canadian consumers to its global 200-brand study for the first time.

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What’s trending for 2018?

From penny-pinching to facial recognition, here’s what Mintel sees for next year.

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Preparing for brands that talk

With voice assistants, brands are figuring out how to insert themselves into a new kind of conversation and the high-stakes method of search.

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Your last minute look back on Canada 150

From redesigned cash to stunts full of cheese, here are a few final additions to this year’s roster of celebratory campaigns.

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If you’re not careful, you can lose the mojo

Publisher Mary Maddever on how far gutsy attitude and staunch conviction can get your brand.

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1984, revisited

Ad guru Ian Mirlin offers lessons on how today’s agencies can learn from yesterday’s brands.

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Google is most influential brand, again

The tech co receives high marks for innovation and trustworthiness while Netflix soars for women and millennials.

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Science fiction tech gets a reality check

From mind control to teleportation (well, sort of) the future of marketing is here.

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Canada takes three more Lions (out of) home

Leo Burnett, Lg2 and Brad collect Silver and Bronze hardware for creative featuring beers, balls and blocks.

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Which brands are meaningful for Canadians?

Havas Media’s new report suggests many consumers wouldn’t care if most brands disappeared altogether.

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Ahead of the pack

From Periscope to VR, check out some of the early brand adopters of hot new tech.