Articles Tagged ‘unilever’

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Ricardo Martin heads to Russia

Unilever’s former Canadian VP of marketing discusses his new role leading personal care brands in the developing market.

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Unilever acquires Dollar Shave Club

The CPG giant will get the men’s grooming company and its 3.2 million members.

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How Dove is keeping its message fresh

The brand’s latest campaign uses real Canadian stories to combat social norms around women’s looks.

Gender

Unilever says it’s time to unstereotype

The global CPG company is calling on the industry to address the portrayal of women in ads.

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Getting schooled on shopper marketing

Why Geometry Global and Unilever teamed up on an education program specific to the discipline.

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Hellmann’s guide to sandwich anarchy

A new shopper marketing campaign for the Unilever brand in Quebec enlists Bob le Chef to bring some fun to sandwiches.

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CASSIES Silver: Becel gets baking

The margarine brand had the recipe to counter its declining use.

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Industries team up to drive intelligent packaging use

A new leadership council made up of CPG and packaging executives looks to boost adoption of interactive labels.

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Taking the long view of consumer habits

MaRS’s Sue McGill on why brands need to keep sustainability in mind when it comes to their future customers.

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Axe shows some professionalism

The Unilever brand continues to mature by celebrating the confidence of self-made success.

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Cannes 2015: Food for thought (Part II)

What Unilever’s Keith Weed is making the time to do in Cannes.

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Cannes 2015: Building a better world with branding

Strategy’s Mary Maddever on the buzz about cause in Cannes.

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Hellmann’s tackles food deserts

No, we’re not talking desserts. The brand is shifting its attention to food access, undertaking its first lobbying efforts.

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IGA and Unilever cook up a shopper program

Culinary artist Melanie Marchand takes centre stage in the evolving Quebec campaign.

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Shopper Innovation Awards: Dove brings women out of the shadows

In collaboration with Jean Coutu, the brand’s “Camera Shy” campaign in Quebec encouraged women to develop a positive self-perception.