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Articles Tagged ‘zenithoptimedia’

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Nintendo switches up experiences

A tour ahead of the brand’s newest gaming console launch shows it at work in different settings.

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Up to the Minute: Environics hires Tims vet

Plus: Union Montreal grows, Coke’s new global shops and more news you might have missed.

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How much does a panda poop?

The Toronto Zoo takes a fun fact approach with its new campaign.

Jenna Marbles greets fans on the YouTube FanFest red carpet

Online video grows up

Is it time advertisers got over their misconceptions about working with digital video creators?

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TV viewing by the numbers

Its future might be uncertain, but the medium is far from dead.

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OLG reminds Ontarians it’s here for them

How the lottery co is using its Pan Am sponsorship to remind the province of all the good it does.

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Epic is On Instagram

Ontario Tourism is using Instagram video ads to target sports lovers with its new Pan Am Games spots.

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Up to the minute: DDB gets more milk

Plus: a new Cohn & Wolfe VP, a global media agency launches, and the other stories you may have missed this week.

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Putting a new face on Champlain

TFO launches a new element to its largest-ever project, based around a new miniseries on the explorer’s life.

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CASSIES Gold: Ubisoft hacks a successful launch plan

“Watch_Dogs Live” saw unprecedented engagement for a free app, and drove significant game sales.

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Coffee Crisp’s survival guide

Strategy looks back at how the chocolate bar fought fierce competition to become a Canadian icon in 75 short years.

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A Far Cry from normal

Why Ubisoft enlisted street artists to help branch out from the typical male gamer demo for its next launch.

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The trouble with shareable content

Brands are using more graphic content to break through, but have consumers had enough?

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Yellow Submarine meets augmented reality

To promote its latest exhibit, the Ontario Science Centre is rocking like a hurricane with a new app.

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Perrier pops up a playground

Picking up on a hot European trend, the Nestle-owned brand is hoping to reach socially-active, urban trendsetters.