Salt XC
Company Info
Agencies
Ranking 2025
2024 Rank
--Award-Winning Clients 2025
Award-Winning Talent 2025
Creative Directors
Designers
The Work
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Adidas knocks down barriers with a soccer ambassador
In the News
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RBC bolsters hopes of would-be Olympians from diverse backgrounds
RBC is playing the role of scout when it comes to identifying next-gen Olympic talent, particularly from diverse backgrounds. In the ...
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Agency Moves: New hires at Level5, Publicis and SaltXC
Level5 promotes Jordan Shapiro to managing partner Level5 Strategy has promoted Jordan Shapiro to the role of managing partner. Previously, Shapiro ...
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Kruger names hockey stars and adds a freebie to its Big Assist program
Kruger is launching the fifth year of its “Kruger Big Assist” campaign, partnering with top Canadian hockey players as brand ...
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Canadian NBA guard points shoppers to new Reese’s Nougat
Hershey Canada has drafted Montreal-born, Oklahoma City Thunder guard Luguentz Dort (Lu Dort) as the face of a new shopper ...
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Unilever’s Liquid I.V. expands its presence in Canada with new flavour
Unilever brand Liquid I.V. aims to increase its offering in Canada with the launch of a new hydration-boosting electrolyte drink ...
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Coca-Cola celebrates community spirit through contesting and a caravan
As part of its CSR strategy, Coca-Cola is bringing back its Holiday Caravan and launching a Canada’s Kindest Community contest. The ...
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McCain combats ad fatigue with a “content hub” cafe
McCain’s Happy Frydays Café is meant to combat corporate ad fatigue and to be a content hub as much as ...
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People Moves: Encore promotes new senior director of event experience
Plus, Pigeon, Riddoch, Salt XC and Jackman moves.
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How Liquid I.V. is aiming to build momentum north of the border
The Unilever brand is utilizing partnerships and contesting.
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Sephora beautifies the bottom of the Gardiner
The beauty brand is taking its community message to a major Toronto thoroughfare.
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Industry Moves: Mint adds a group strategy director
Plus, Salt XC adds a creative director.
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The power of connected creativity
Salt XC is reinventing how brands connect creative, commerce, and technology.
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Kraft Heinz is Not KD-ing around with plant-based innovation
Kraft is also rolling out a gluten-free variant of its product nationwide.
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Salt XC’s explosive growth driven by RBC, Anheuser-Busch remits
The four-year-old Toronto agency now boasts a headcount of 200 employees.
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Liquid I.V. looks for solid performance in Canada
The Unilever hydration brand is doing festival sampling and coming to Costco.
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RBCxMusic gets interactive to elevate summer concerts
With a game featuring up-and-coming artists, the bank is looking for more unique ways to boost the live music experience.
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Heinz invites Quebeckers to an after-work barbecue
The CPG is leaning into the idea of informal backyard gatherings with a major, targeted shopper program.
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Salt XC wins new Toyota work, expands Kraft Heinz remit
The agency has also made a number of key hires intended to support the new business.
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In Brief: Golin names new lead for consumer business
Plus, National makes a host of additions to its Toronto leadership team and Cossette hires an ACD.
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FCB leads Canadian agencies on WARC Effective 100
Zulu Alpha Kilo and Ogilvy Canada also landed on the list of shops that were most effective over the last year.
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How KD is keeping its spoon gag going in-store
The CPG is using a breadth of high-impact shopper assets to round out the campaign.
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Ancestry brings history to life with an AR experience
The genealogy brand is positioning itself as being more about storytelling than testing.
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Kraft Heinz sticks to a simple approach for hazelnut
The company's effort to challenge Nutella focuses on the ingredients and varieties families care about.
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Salt XC adds four senior positions
Leads for the agency's influencer, shopper and digital strategy practices are joining the commerce agency's leadership team.
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Rewriting the playbook
Moving at the speed of culture, Salt XC launches real-time media and influencer platform
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Coca-Cola with Coffee comes to Canada
The product innovation was first launched in the U.S. last year to reach coffee loyalists looking for an afternoon boost.
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In Brief: Salt XC buys a fellow commerce-focused agency
Plus, Hill+Knowlton names new leader in Toronto and Mint hires a new group strategy director from Sid Lee.
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Bud Light is offering free waxing to get ready for the summer
Playing off its "smooth" messaging, the brand helps Canadians get into a sense of normalcy.
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Goals-oriented content: a new marketing platform worth its weight
Salt XC turns memorable moments into content, commerce and first-party data
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Salt XC is expanding into the U.S.
The experiential commerce shop is emerging from under the radar, taking its holistic model and early client success to Chicago.
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2020 MOY: Todd Allen’s strategy holds up
Labatt grew share last year thanks to a system of approaches the marketer set up before the pandemic.
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2020 MOY: Behind Nina Patel’s creative marcom
How the Kraft Heinz marketer is steering the company's portfolio of brands to grow in Canada.
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Heinz By Nature welcomes the first lockdown babies
The relaunched Kraft Heinz baby food brand is giving out COVID-inspired merch to stand out in a category with no clear leader.
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Labatt is first past the ‘POST’
The brewer is a founding partner of "People Outside Safely Together," a program to bring consumers back to restaurants and bars.
